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Danny DeMichele’s primary function as Founder and Chief Executive Officer of eVisibility is to maintain the company’s position as the leading innovator of customized Internet marketing strategies dedicated to delivering verifiable results to clients. Mr. DeMichele has created, marketed and sold several successful health, e-commerce and Internet marketing companies over the past 10 years and now focuses on providing cutting edge e-business strategies to clients at eVisibility.
June 24th, 2009 by Danny DeMichele
SEO Copywriting - Focus on converting too
About once a year I write a post about the importance of post-click marketing. Most SEO consultants (I am also guilty of this) tend to only focus on the placement for a client. And while that is technically our job, to get placement, at the end of the day, the client wants ROI.
SEO Copywriting is [...]
June 4th, 2009 by Danny DeMichele
Lets take the 1 month ‘Bing’ Challenge
So you have probably heard of it, but Bing is Microsoft’s answer to winning back some market share from the ever dominant Google. Many have tried to take a jab at it and have failed. This time, I believe, Microsoft may have something here.
I know, we all love Google. I am a HUGE Google lover. [...]
May 27th, 2009 by Danny DeMichele
Over-innovation and the “if it ain’t broke DO fix it obsession”
I am a fan of innovation, so long as you are innovating to solve a problem. We live in a different time than our grandparents. There has been more innovation in the last 20 years than the previous 100 years. This has put everyone in a distructive path to try and re-invent wheels that are [...]
May 18th, 2009 by Danny DeMichele
How to manage your clients expectations for optimal satisfaction
As an SEO consultant, managing clients expectations are an absolute must for the success of a campaign and a long term client relationship. There has been a lot written on managing campaign expectations but what is often missed is managing a clients expectation when it comes to work flow, costs, availability, etc.
In my younger years, [...]
May 1st, 2009 by Danny DeMichele
You have no choice - you are social marketing whether you like it or not
We do a lot of Social Media media for clients. It has been a very effective part of what we do. Facebook, Twitter, blogs, etc. When we pitch these services to large companies, they are always so afraid of “backlash” if we post something. I wont name names, but we are working with the largest [...]
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