A theory I have been toying with (I am sure many are toying with) is that inbound links will be seconded to the weight Google will give you from the pages of Twitter and Facebook. Lets face it, nothing is more important than a Social endorsement. It would be the same reason why DMOZ for [...]

I keep hearing big industry experts make very provocative claims like “SEO is dead”. Absolute nonsense. Perhaps SEO in its current state is dead, but Search Engines, and figuring out ways to optimize marketing campaigns around it, will only excel as it continues to get harder and harder to do.
There are going to be changes [...]

2010 will be the biggest shift in Search Engine Marketing that we will see since the inception of Search. In fact, it started happening over the last several months.
Google and Bing are doing an exceptional job of finding fresh or “real-time” results. This means that you need to keep your site as up-to-date as possible [...]

Your analytics software does not like your social media campaign. There are certainly exceptions to this rule, but if you are going to get into the world of Twitter and Facebook, don’t expect an immediate tracked ROI from it. It is a long-term brand building solution that can take months (or years) to start showing [...]

I was speaking with a colleague of mine going through several of our clients PPC/MEDIA/SEO campaigns, and came to a conclusion that we feel needs to be spread around like gospel. A business simply cannot afford not to do SEO. A company’s rankings, or lack thereof, is a clear indication as to whether they will [...]