Forrester put out a great white paper entitled “The Best and Worst of Paid Search in 2009“. It is a good read, but mostly data-driven. The bottom line is simple, are you doing the 5 things that they did the entire study off of? See below:
1. Does the keyword appear in the paid search ad [...]

When we get new clients on board, the first think they want to be taught is how to write good copy to rank well in the search engines. The first thing I tell them is to write for the consumer as if you were selling it to them in person first. Once you have completed [...]

A theory I have been toying with (I am sure many are toying with) is that inbound links will be seconded to the weight Google will give you from the pages of Twitter and Facebook. Lets face it, nothing is more important than a Social endorsement. It would be the same reason why DMOZ for [...]

I keep hearing big industry experts make very provocative claims like “SEO is dead”. Absolute nonsense. Perhaps SEO in its current state is dead, but Search Engines, and figuring out ways to optimize marketing campaigns around it, will only excel as it continues to get harder and harder to do.
There are going to be changes [...]

2010 will be the biggest shift in Search Engine Marketing that we will see since the inception of Search. In fact, it started happening over the last several months.
Google and Bing are doing an exceptional job of finding fresh or “real-time” results. This means that you need to keep your site as up-to-date as possible [...]