Its quite funny as I often am guilty of this myself, but it is amazing the data that internet businesses can get for free, using Google analytics, but many dont us it. Traditional marketers would pay anything to see what products visitors had their eyeballs on, which ones longer views, which products they purchased, and when they left. Imagine if you where able to see which sections of your website produced a customer and which sections of your website inspired them to leave. The good news is, you can! The great news is, its FREE! www.urchin.com. The data is there, it is up to you to actually read, analyze and make changes based off of this data.

Shopping cart abandonment is a huge problem on the Internet.  If you are doing a good job, you will have 60% of your people leave your shopping cart in the middle of checkout. I have seen as poorly as 95% abandonment. One of the biggest mistakes is offering up-sell items during checkout. When someone sees an up-sell, they want to click on the product to see more information on it. Now you have asked them to leave the cart, lose their focus, and you have lost a customer. Offer up-sells on the order confirmation page. A couple of carts that I have used in the past do a very good job of post-order confirmation up-sells. Drop me a line and I will point you in the right direction. Also, check out the Internet Marketing Blogs Directory for more great information.

When running any keyword-based campaign (SEO or PPC) setup analytics and treat each keyword in your campaign as if it where its own individual marketing initiative. You will probably find that 20% of your keywords are producing 80% of your results. You can then use the extra cash to invest into other marketing initiatives.