Google was built by the small business. To this day, most of their profits come from the aggregate of hundreds of thousands of small businesses that have small marketing budgets. Big businesses make up about 20% of their revenue. So given this, why on earth are they favoring big businesses, and screwing the little guy when it comes to organic search traffic? How are they doing this? By penalizing small businesses when they try to compete organically with the big guys. Google is in control of over 60% of online e-commerce transactions. If you are not ranked on the first page of Google for your primary keywords, and you are a small business, you have little chance of being successful online. Without organic rankings, it will be near impossible to be profitable. The problem is, according to Google’s webmaster guidelines, … Continue reading →

Bookmark It

Hide Sites

This is going to be one of the shorter posts I have written. I am getting a lot of questions in regards to the Google Farmer algorithm update so I thought I would put down a couple of notes on the subject. The Google Farmer update, which took place in late February 2011, is an algorithm specifically targeting scraper sites and sites with little or no real unique value. 95% of legitimate online businesses need not concern themselves. If anything, it will help you drive further up the rankings as other sites will get removed above you. The website owners that are worrying right now have probably worried for sometime, they knew that Google would catch up with their crappy content one day. Basically, the filter is weeding out sites that scrape content from other sites which is giving the … Continue reading →

Bookmark It

Hide Sites