I am constantly asked about social media and it’s impact on ROI. For years, because of my focus on conversions, I have answered these questions with a grunt, sour look and my thumbs pointed downward. My justification was always the high bounce rate, lack of potential customer traffic, and lack of conversions (sales, leads, etc.) the traffic would generate. In my mind, as an internet marketing consultant, if you were doing PPC (correctly with great quality score optimization) and SEO (with highly relevant, high quality link building), you were doing all that could to generate leads. My idea of “social done right” was blogger outreach (getting bloggers to talk about your stuff and linking). The social traffic that comes from Digg.com, Stumbleupon.com, Facebook, Twitter and all the others was for content sites that made money with ad revenues, not my … Continue reading →

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