Best Search Engine Marketing advice I can give you for 2010

2010 will be the biggest shift in Search Engine Marketing that we will see since the inception of Search. In fact, it started happening over the last several months.

Google and Bing are doing an exceptional job of finding fresh or “real-time” results. This means that you need to keep your site as up-to-date as possible by adding fresh content. Here are some tips that I use to make sure my websites are staying nice and fresh:

1. Wake up and read one piece of information on your industry each morning. Then, go to Twitter and comment on this article. Make sure Twitter and your Blog are in sync, and then take it once step further, sync Twitter and Facebook. You can do this in Facebook. Just type in “Twitter” in the application section.

2. Each week, come up with your own article. This does not need to be a life-changing, industry-changing piece of information. Give your insight on something within your industry. Write 150-200 words and post in on your blog. Don’t have a blog? Get one. It costs about $200 to get a professional to install one on your website. I can refer you to a bunch of people that can do this, just ask!

3. For all of my ecommerce websites, I have someone “review” one product a week and put it on the bottom of the product page. This will not only help your search engine rankings, but it is certain to help your conversion when someone lands on that page. Just make sure your review is favorable!

4. Incentvize clients, subscribers, etc. to come to your website and leave a comment or testimonial. Offer them a link (just make sure the site you are linking to is authoritative) Offer discounts, free stuff, whatever you need. Content is king and is the only thing that matters!

5. Digg, Post to Facebook and Bookmark every time you write content. If you have WordPress, you can automate this. If not, do it manually. If you have questions on how to do this, email me.

Bookmark It

Hide Sites