Google Content Lies

Google Lies, Content On Your Site is Near Worthless

Google Content Lies

I know this thought is not a new one, but I figured I would write a post that I can direct people to as I am arguing this point more than I would like to. First of, content is not totally worthless, but writing good content and putting it on your site will not get you to rank, ever. It also won’t help to add to any of your social media profiles. You wont be like Kevin Costner in Field of dreams. If you build it, they wont come, ever.

Do any number of buying-related searches on Google and you will find something very consistent. Large companies dominate the searches. In fact, show me a small or medium sized company that shows up for any number of 1, 2 and 3 word phrases on Google and I will show you a company that is doing aggressive artificial link building. Why? Because naturally they have all of the incoming links due to natural links from large publications, blog haters that write about them, etc.

Google preaches whenever possible that if you build content, they will come. They are lying. They know they are lying, it drives me crazy. Content, on your site, does almost nothing in regards to rankings that will produce real traffic. Sure, you may be able to get an exact match, 5 word keyword phrase ranking that will produce a visit or two each month with content alone, but to get the keywords that drive real volume, the only thing that will get you there is inbound links from other sites. How do you get these? Artificially, paying for them, striking deals, etc. No one wants to say it, but its true.

Our clients are self-educating more and more and often times I am presented with posts and tips from Google preaching NOT to get a link to rank. And then I have to explain to them real reality, not Google’s lies.

They are giving small and medium sized businesses bad advice. In fact, unless you are a company with massive natural PR exposure, you have almost no chance of ranking ever if you followed Google’s SEO guidelines.

The bottom line is, you have to artificially create links in order to rank. Plain, simple truth that is indisputable.

Raise Venture Capital or not

To Raise Money or Not Raise Money – Bite-Sized Business Advice

I have been giving more and more advice to entrepreneurs lately telling them not to raise money. Focus on building a good business, profitably, and then think about raising money once you prove the business model. 9/10 times this is the best way to do it. Too often you hear about these huge success stories on an entrepreneur that got millions. The stories often go much deeper than that, the entrepreneur certainly sees none of that at first, and most of the time, by the time the business is a success, you own 5% or less and have a bunch of investors on your back. And at this point, you are basically working for someone again, which is the exact opposite reason that you got in business for yourself in the first place.

If you have faith in your idea, and you need some runway cash, then raise money via debt. This will allow you to pay it back and keep other people out of your business once you do so.

Make sure that you REALLY know what you are going to do with the money, and that you absolutely need to have it. If you can build a good business first and then raise money, you will usually end up still owning the majority. As well, you will be in a better position to know how to use the money. Often times, raising money too quickly is squandered away on what ends up being very unnecessary.

b2b2c-final

B2B Marketing, B2C Marketing, They are the same – They are all human

Often times when  I meet a prospect for the first time, its starts off with “do you have B2B (business to business) or B2C (business to consumer) experience?”

I have both, however, when you are dealing with the internet, there is really very little difference. When it comes to messaging, marketing, traffic, the person you are trying to capture and convert are humans. In the case of B2B, sure, a business may be paying for it. However, the person who is going to come to the site and make a purchase or fill out a form is not a business. Its a human being. Its the same strategy as if that human was purchasing for their home.

Sure, there may be some differences with the backend technology side (like POs or approved vendor accounts) but at the end of the day from a marketing standpoint, there is no difference at all.