If you sell something that can potentially be given as a gift, your conversion will start to increase significantly. As the holiday nears, people stop “shopping” and start buying. Some tips to extract every penny out of this holiday: Increase your paid search bids buy as much as 100% (I would watch this closely). So long as your website conversion is climbing, your roi should be fine. Increase your shopping engine spend. Shopping Engines like Nextag, Yahoo, shopping.com, etc. are like Westfield malls, they get their highest traffic volumes during November and December. If you have a product that can make it to their home in time for the 25th., make sure to advertise that all over your site. No call to action is more immediate, and nerve-racking for a visitor with the thought that the present wont arrive. If … Continue reading →

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I am a frequent builder and user of online carts. The fact is, the more questions you ask, the more likely you are to lose your potential customer before they click the “submit order” button. I have listed items that are surely going to bring down your shopping cart conversion rate and up your abandonment rate: Asking “what Country are you in” (especially those carts that do not offer international shipping) List credit card type (um, simple programming: starts with a 3=Amex 4=Visa 5=Mastercard 6=discover) Having more than 4 steps. Limit them, get them in and out of your cart as quickly as possible! Having a “clear cart” button – why would you want to put this idea in your head Offering too many up-sells – online shoppers are easily distracted (phone ringing, boss asking what they are doing) so … Continue reading →

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