Category: eCommerce

Increase Conversions by 43% with Free Shipping

One of the things that I often struggle with is the shipping policy on sites that I run or manage. Shipping can make or break the conversion rate of a site and is the leading cause of confusion and shopping cart abandonment online. If your shipping policy is too complicated to promote on the home… Read more »

The economy and the new year

I work with many clients right now and most are being impacted by the economy in one way or another. Companies are looking for ways to “trim the fat” wherever they can. This certainly holds true for advertising dollars. What I am consistently seeing is people wanting to knee-jerk a decision based off of a… Read more »

Time to crank up your holiday online spend

If you sell something that can potentially be given as a gift, your conversion will start to increase significantly. As the holiday nears, people stop “shopping” and start buying. Some tips to extract every penny out of this holiday: Increase your paid search bids buy as much as 100% (I would watch this closely). So… Read more »