Category Archives: Internet Trends
Google Trying To Demote Rankings For Exact Match Domains Is Not Going To Be Easy
Matt Cutts recently came out and stated that he was going to find out why exact match domains (YourKeyword.com) receives so much weight. He was going to find out and remove the secret power they possess. The reason why exact match domains rank so well is because in Google’s view, they look like a branded search. Meaning, whether the domain name is HomeDepot.com versus GardenTools.com, Google does not know the difference between which one is considered a brand and which one is a generic keyword. Lets go back in time and remember why Google decided to give exact match domains their weight. In the early days of Google, when relevancy was not quite as good as it is now, one of the biggest challenges they had was that people were not finding brands, stores, products when doing a search. When … Continue reading →
Summary of Forrester’s Best and Worst in Paid Search
Forrester put out a great white paper entitled “The Best and Worst of Paid Search in 2009“. It is a good read, but mostly data-driven. The bottom line is simple, are you doing the 5 things that they did the entire study off of? See below: 1. Does the keyword appear in the paid search ad title and description? – This is a no-brainer but often overlooked. They are searching a particular keyword on purpose, make sure you deliver that keyword. 2. Does the ad copy “pre-qualify” clickers? You don’t want ad copy to totally distract visitors, however, you don’t want to falsey drive people into your website as you wont convert them. Try and be both compelling, but also, try and explain what it is you are going to offer them before they click. 3. Does the ad contain … Continue reading →
Google Could Destroy Most Web Businesses Overnight
Google continues to widen their reach when it comes to offering its own services to visitors. Google used to simply be a search engine that would organize and serve information from across the web to its audience. Times are changing, quicker than I have ever seen, and Google wants to be in control of more transactions online. Many of their efforts have not come into fruition…yet, but they could very easily. They now serve up movie times (sorry Fandango and Hollywood.com). They started to offer up MLS listings (sorry real estate search sites) It was recently announced that they are going to compete with Lending Tree by offering up loan quotes to their audience. They are one of the main reasons why the Yellow Page books are glorified doormats with the efficiency of their local search platform. The list goes … Continue reading →
Real Time Search – what actually is it?
I ran into a very interesting article by Danny Sullivan (article referenced below) and he poses a very obvious (but so far not really talked about) question. What is Real Time Search? His argument is, and he is very right, that there is a huge difference between real time search and simply fresh results. Real-time search means – a message, within seconds, that occurs. When someone tweets, the content of the tweet is real time, the link they submit may not be. If someone posts the following tweet: “Wow, this new car Tesla put out is amazing! http://bit.ly/12345 ” The Real time result portion of this article – “Wow, this new car Tesla put out is amazing” Fresh results means – Fresh results might be news from 4 hours ago, the most recent blog post from your favorite seo consultant, … Continue reading →
Its up to us to make Twitter more useful
Ok, I have to admit it, I was a late bloomer with Twitter. where most of my colleagues have been on it for more than a year, I just adopted it about 2 months ago. At first, I was a little disappointed with it, but with some cool software tools like Tweetie, and filters, I started finding it very useful to get information out to whoever wanted to hear it. The problem is that there is still a lot of “spam” out there that people need to start controlling. You need to look at twitter as a way that you can mass email all of your followers at once. Knowing that most people follow tens if not hundreds of people, be selective on what you tweet. For me, I ask myself 2 very simple questions before I tweet: 1. “Why … Continue reading →
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Recent Posts
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- Google Trying To Demote Rankings For Exact Match Domains Is Not Going To Be Easy
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