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Category Archives: Internet Trends

Lets take the 1 month ‘Bing’ Challenge

So you have probably heard of it, but Bing is Microsoft’s answer to winning back some market share from the ever dominant Google. Many have tried to take a jab at it and have failed. This time, I believe, Microsoft may have something here. I know, we all love Google. I am a HUGE Google lover. I think the issue we face now is too much dominance and while I think that Google is probably better than Bing as far as results go, I will never truly know until I jump in there and try it, without looking back, for 1 month. When you are so used to something, no matter how good other things are, it is hard to make a change. Not seeing the familiar Google layout will take some getting used to, but it is the only … Continue reading →

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Over-innovation and the “if it ain’t broke DO fix it obsession”

I am a fan of innovation, so long as you are innovating to solve a problem. We live in a different time than our grandparents. There has been more innovation in the last 20 years than the previous 100 years. This has put everyone in a distructive path to try and re-invent wheels that are not broken and are focusing on problems that don’t exist. Being an SEO consultant, the one that annoys me most is search engines. With the success of Google, everyone is on the bandwagon of making a search engine and making everyone rich. If you want to build a search engine, focus on RESULTS. Don’t worry about things that people don’t care about or need. Everytime I see a new search engine pop up on the radar, that tells me there are a whole bunch of … Continue reading →

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Think before you Tweet. – I don’t need to know about the hamburger you are eating right now.

Full Discloser: 24 hours ago, I was anti-twitter. I thought it was worthless. Another waste of time to bog down productivity at my office. Add this to hundreds of emails, Facebook updates, I will be lucky if I get 2 hours of work out of people. I had a conversation with some of my co-workers (@ecrunner, @CobraKai817, @imnotadoctor) about my view point and I will admit, I was stumped in some respects. As a result, I decided to open up my mind and try it out. In 3 hours of use, and of course, the install on my iPhone, all of my suspicions were true. I was obsessed with looking at updates, equally (or more so) than my email. I also find myself obsessed with gathering a following, for apparently no reason at all.  I was disappointed to see that … Continue reading →

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The current state of ebusiness simply does not work

I just read an interesting post in Tech Crunch, why advertising is failing on the internet (http://www.techcrunch.com/2009/03/22/why-advertising-is-failing-on-the-internet/), and while I disagree with part of the authors statements, what does ring in my ear like a siren is how sustainable is the current method of operation? Now, I know I am a mere SEO consultant, however, my opinion is that the internet has to change, there is not choice. Most of the places you go to on a daily basis (news papers, tv, social) does not make money. An economy like this will eat companies like this up and spit them out. Here is a quick breakdown that backs my argument: Social sites – How long can huge sites (with most of the internet traffic) like facebook, youtube, Myspace, Twitter, etc., keep failing to make a profit? Facebook, which has roughly … Continue reading →

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Percentage of traffic from a top placement

I finally did my own experiment this year. I always wondered what percentage of traffic one can expect from a specific ranking. There are so many theories out there. I have heard as high as 10% for a #1 spot and as low as 1%. Where do the major drops occur? Is it top fold? Page 2? Now, the following is by no means statistically accurate, but this gives you a ball park to start. The data below is calculated very simply: taking the total number of searches using the google keyword tool and the traffic we received from a particular keyword and created a percentage. I took fixed rankings, meaning, there was less than a 2% fluctuation of the ranking in Google during the month, I checked 3 times a day every day: Experiment #1 – Domain: eVisibility.com Search … Continue reading →

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