It is my belief that all business will take a hit over the next 2 years, but it is in this time that the internet has a unique advantage to accelerate its already predicted growth to take a bigger chunk of market share from traditional business. My top 10 reasons: Gas: ecommerce companies offering free shipping married to people who don’t want to use their precious gas will drive more online sales. Price Comparisons: People are going to take advantage of the ease of use of comparing 50 stores online in minutes versus taking a weekend driving around the city. Advertising Efficiency: Although there will always be a huge place for traditional advertising, with online advertising and a good analytics program, you can see exactly where every dollar goes. This is much more attractive to businesses in a down economy. … Continue reading →

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Internet marketing stats 2007/2008. The Internet marketing industry is still gaining great momentum: 1. A statistic recently put together by Comcast says it all. In 2008, it is predicted that only 7% of companies’ ad spending will end up online. This is eye-opening, as the same report shows that 17% of consumer’s ad consumption time is done online.  (Comcast, 2008) 2. Online Retail sales will rise 17% to 204 billion this year (Forrester Research, 2008) 3. $400 Billion of offline sales where the result of an online search, proving that online is an equal driver of offline as it is online. (Forrester Research, 2008) 4. 25% of the fortune 100 will create online communities to increase engagement with their customers (Forrester Research, 2008) 5. the US Internet is anticipated to capture $61.98 billion and become the top ad medium in … Continue reading →

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I am getting hammered by everyone (employees, clients, investors, mom) on what I believe the impact our current recession (including peoples’ paychecks and efforts for raises) will have on our market. I get asked not only for the effects in general or in internet marketing, but an overall effect on the online economy. It is hard enough to have to admit to the recession, let alone get bombarded by people about it. *Disclaimer: I am known to be a fatalistic optimist, so please take my words how you wish. In the long run, the recession should have an overall positive impact for many, because more people will be throwing more dollars online. Of the yearly $240 billion currently being spent on advertising, only 7% is online. In contrast to this, people spend 17% of their advertising consumption online. The most … Continue reading →

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I am very proud today. My company, eVisibility, has made the San Diego Business Journal’s “Book of Lists” and is ranked 7th largest ad agency in San Diego. Companies need to submit their audited financials to be on the lists, and looks like our growth has shot us into the top 10! From the looks of it, I cannot see why we would not be #1 or #2 for 2007 figures…watch out world. Bookmark It Hide Sites

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