One of the big changes in advertising for Small Businesses is that they are dumping the yellow pages and going online. When I talk to small businesses, they think this means dumping the yellow pages and going to search, or the internet version of the yellow pages. It is not that easy…and small businesses need to get prepared for a more complicated online local advertising landscape. Before the Internet… Before the internet, consumers had one choice to find a business. Go into their cupboard and pull out the yellow book and search. It was a pretty simple formula for the small business, the bigger the ad, the more calls and businesses they would get. After the Internet Explosion.. The internet has changed everything, especially the accessibility of information which has had an enormous impact on consumer behavior. Consumers have learned … Continue reading →

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More often than not, we see clients that have given the entire keys to their online business to an online marketing company, web development company, consultant, etc. What I mean by keys is that their vendors, in many cases, control their hosting accounts, analytics accounts, paid search accounts, and in some cases, acting as their domain registrar. This is a huge problem in the industry. The service companies that I mention above refers these things as “hooks”. Meaning, if you ever wanted to leave them, not pay them, bad mouth them, etc. You would be less reluctant to do so because they can literally shut down your entire business if they want. Here are the primary accounts you need to have control over. Not just access, but control: 1. Hosting – Hosting is the biggest and most disastrous hook I … Continue reading →

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