Shopping cart abandonment is a huge problem on the Internet.Â If you are doing a good job, you will have 60% of your people leave your shopping cart in the middle of checkout. I have seen as poorly as 95% abandonment. One of the biggest mistakes is offering up-sell items during checkout. When someone sees… Read more »
Category: Online Marketing
When running any keyword-based campaign (SEO or PPC) setup analytics and treat each keyword in your campaign as if it where its own individual marketing initiative. You will probably find that 20% of your keywords are producing 80% of your results. You can then use the extra cash to invest into other marketing initiatives.
We get a lot of companies that come to use because there is bad press in the top of the search engines when you type in their company name or officerâ€™s names. The first thing that we tell them is to stop responding to the Blogs or forums that they are being attacked on. Once… Read more »