Category Archives: Online Marketing
Performance Based Internet Marketing – Beware of Shady Contracts
The new big word thrown out in the internet marketing world is performance-based marketing. This is when a client pays only for the performance of the company. Many interactive firms are moving to this model because it is an easier sell to the client. While in some instances performance-based contracts can be win-win, often they are not. It is not always better to hire a performance-based marketing company for your service or product. It all depends on how the contract is setup. Here are a couple of things to look out for: 1. Are they obligated to do the same work they would if you were paying them? Most of the time, the answer is NO. Most performance based contracts side to the vendor and simply state IF they get you XX performance, then you owe them money. If they … Continue reading →
Proving value to small business owners
I know that everyone is trying to crack local internet marketing, but the end game needs to be to deliver proven value to the small business. You could rank your small business client for every dry cleaner based term in Carlsbad, ca, in every search engine and they still wont be able to gauge if the dollars they give you are good investments or not. Small business owners don’t care about placement or traffic. They care about customers. When I am speaking to small business socially or at an industry event, I hear the same thing from them over and over again. 5 years ago, so long as I advertised in the yellow book, my phone rang. Can you make my phone ring like it used to? The only way a small business gauges success of a marketing campaigns is … Continue reading →
How to manage your clients expectations for optimal satisfaction
As an SEO consultant, managing clients expectations are an absolute must for the success of a campaign and a long term client relationship. There has been a lot written on managing campaign expectations but what is often missed is managing a clients expectation when it comes to work flow, costs, availability, etc. In my younger years, I would answer a clients phone call no matter what. In fact, I am often ridiculed by friends and family about a client I used to have where I did a 1 hour strategy session on Christmas. The problem is that if you give them it once, they will always expect it. If you set the expectation by answering an email or phone on a night or weekend, they will not only expect it in the future, but they will get upset with you … Continue reading →
You have no choice – you are social marketing whether you like it or not
We do a lot of Social Media media for clients. It has been a very effective part of what we do. Facebook, Twitter, blogs, etc. When we pitch these services to large companies, they are always so afraid of “backlash” if we post something. I wont name names, but we are working with the largest restaurant franchise in the world and they will not allow us to perform social media unless we have 100% control of what happens. Big companies beware – people are talking bad or good about you regardless of if you plan on getting into the social media space. Look what recently happened to Domino’s Pizza. Their brand was severely damaged by rogue employees. http://www.nytimes.com/2009/04/16/business/media/16dominos.html At least if you are active in a social marketing campaign, you will not only find these types of things quicker, but … Continue reading →
The current state of ebusiness simply does not work
I just read an interesting post in Tech Crunch, why advertising is failing on the internet (http://www.techcrunch.com/2009/03/22/why-advertising-is-failing-on-the-internet/), and while I disagree with part of the authors statements, what does ring in my ear like a siren is how sustainable is the current method of operation? Now, I know I am a mere SEO consultant, however, my opinion is that the internet has to change, there is not choice. Most of the places you go to on a daily basis (news papers, tv, social) does not make money. An economy like this will eat companies like this up and spit them out. Here is a quick breakdown that backs my argument: Social sites – How long can huge sites (with most of the internet traffic) like facebook, youtube, Myspace, Twitter, etc., keep failing to make a profit? Facebook, which has roughly … Continue reading →
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