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Category Archives: Online Marketing

Do it yourself SEO is on the rise

Posted on March 3, 2009 by Danny DeMichele

Not once, but twice this weekend I was confronted by a family member, both in their late 60′s, who wanted to talk shop about SEO, linking, title tags, etc. Being an SEO consultant for 12 years, traditionally, the knowledge these types of business people would cap out at Meta tags, maybe extend as far as alt image tags. This weekend was completely different. My sisters father law, a 60 year old man from Alaska (who looks the part) came up to me and wanted to “pick my brain” on what I felt the best linking and content strategy was. I was floored. It was the most educated conversation I ever had with a newbie. It got me thinking. With the economy where it is (in the pooper) will DYI SEO be on the rise? What is the cost of doing it incorrectly? … Continue reading →

Posted in Online Marketing, Search Engine Marketing | 2 Comments

The economy and the new year

Posted on January 3, 2009 by Danny DeMichele

I work with many clients right now and most are being impacted by the economy in one way or another. Companies are looking for ways to “trim the fat” wherever they can. This certainly holds true for advertising dollars. What I am consistently seeing is people wanting to knee-jerk a decision based off of a couple of days of data. This will destroy your business. I love analytics as much as the next guy but day-by-day data assessment is not going to do anything for you. Before you make a decision to make a change in an SEO, PPC, EMAIL, MEDIA campaign, ask yourself the following questions first: 1. Are my goals being 100% tracked? Meaning, do some of your leads/sales come by way of phone? If they do, you need to either figure out a way to track phone … Continue reading →

Posted in eCommerce, Online Marketing, Search Engine Marketing | 2 Comments

10 reasons why the best thing for online is a bad economy

Posted on October 18, 2008 by Danny DeMichele

It is my belief that all business will take a hit over the next 2 years, but it is in this time that the internet has a unique advantage to accelerate its already predicted growth to take a bigger chunk of market share from traditional business. My top 10 reasons: Gas: ecommerce companies offering free shipping married to people who don’t want to use their precious gas will drive more online sales. Price Comparisons: People are going to take advantage of the ease of use of comparing 50 stores online in minutes versus taking a weekend driving around the city. Advertising Efficiency: Although there will always be a huge place for traditional advertising, with online advertising and a good analytics program, you can see exactly where every dollar goes. This is much more attractive to businesses in a down economy. … Continue reading →

Posted in Internet Trends, Online Marketing | 5 Comments

Recession + Constriction = Business Death Spiral

Posted on July 21, 2008 by Danny DeMichele

The recession is among us, that cannot be denied. Although it is self-serving on my behalf, there is no better way to gain tremendous market share in your vertical and keeping your business growing than to spend more money during a recessions versus less. Quick points: 1. Unless you are selling stock in mortgage companies, chances are there are still plenty of customers who need your product or service. 2. Unless all of your competition reads and agrees with this posting, chances are they are going to be pulling back budget to bunker down through these times, is there a better way to get your brand out there? Wouldn’t it be great to become the leader in your space? There would be no cheaper time than in a recession. 3. Unless you are a huge company with stockpiles of money … Continue reading →

Posted in Online Marketing | 2 Comments

Forget the sale, focus on the lead

Posted on June 16, 2008 by Danny DeMichele

Too many people try too hard to get people to whip out their credit card and purchase online. Unless you are a huge brand name online, the highest conversion you can expect (the amount of sales you get divided by your total number of visits) is about 2%. I hardly see more than a true 2% conversion rate when you ask for a credit card. Now, when it comes to gathering data (an online lead) you can get as high as 15%. If you are a good sales person, you should be able to close half of your warm leads. If you closed half, your overall conversion would be 7.5%. This is about 4 more sales that you would have if you would have relied only on your website to close the deal down. Imagine what you would have to … Continue reading →

Posted in Online Marketing, Usability | 2 Comments

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