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Category Archives: Online Marketing

How does branding wiggle its way up the priority list online?

Posted on May 9, 2008 by Danny DeMichele

Recent studies have shown unanimously that recognizable brands convert at up to 300% more than companies with no little or no brand recognition. The industry ecommerce average is hovering in the 1% range; Staples.com has a 20% conversion rate. The problem is that companies are spending more and more of their dollars online. Online advertising companies are very direct-response driven. Clients expect to see the ROI for every dollar spent. This data has been a 2-edged sword. It is great that you can see where your dollar goes; in fact, I pitch it all day long. The problem is that the very ability that allows us to see the fine detail of where marketing dollars goes gets clients (of all sizes) away from branding and simply obsessed with a sale or conversion. In addition to this, most online businesses are … Continue reading →

Posted in Online Marketing | 1 Comment

If I see another Google ad my head is going to explode

Posted on May 2, 2008 by Danny DeMichele

Are you as sick of seeing the ad below as much as me? If I see another Google ad my head will explode. With the reach they currently have, I believe Google will start doing more bad than good for themselves. They will have the same issue that Alta Vista/Yahoo/Excite had in the 90′s. Although banner ads are now have a click through rate of under 1%, when they first came out, you could get a click through rate close to 6%. Right now, all data shows that text ad’s kick the crap out of graphic ads all day long. The problem is that more than 50% of ad-based websites are displaying Google ad results. If people see the same thing over and over again, they will simply stop clicking on them. Website owners, please start spreading your wings a bit. There … Continue reading →

Posted in Online Marketing, Usability | 2 Comments

The Internet Marketing Industry is Still Rocking!

Posted on April 29, 2008 by Danny DeMichele

Internet marketing stats 2007/2008. The Internet marketing industry is still gaining great momentum: 1. A statistic recently put together by Comcast says it all. In 2008, it is predicted that only 7% of companies’ ad spending will end up online. This is eye-opening, as the same report shows that 17% of consumer’s ad consumption time is done online.  (Comcast, 2008) 2. Online Retail sales will rise 17% to 204 billion this year (Forrester Research, 2008) 3. $400 Billion of offline sales where the result of an online search, proving that online is an equal driver of offline as it is online. (Forrester Research, 2008) 4. 25% of the fortune 100 will create online communities to increase engagement with their customers (Forrester Research, 2008) 5. the US Internet is anticipated to capture $61.98 billion and become the top ad medium in … Continue reading →

Posted in Internet Trends, Online Marketing | 2 Comments

The Recession’s Impact on the Internet Economy

Posted on March 18, 2008 by Danny DeMichele

I am getting hammered by everyone (employees, clients, investors, mom) on what I believe the impact our current recession (including peoples’ paychecks and efforts for raises) will have on our market. I get asked not only for the effects in general or in internet marketing, but an overall effect on the online economy. It is hard enough to have to admit to the recession, let alone get bombarded by people about it. *Disclaimer: I am known to be a fatalistic optimist, so please take my words how you wish. In the long run, the recession should have an overall positive impact for many, because more people will be throwing more dollars online. Of the yearly $240 billion currently being spent on advertising, only 7% is online. In contrast to this, people spend 17% of their advertising consumption online. The most … Continue reading →

Posted in Internet Trends, Online Marketing | 1 Comment

Bebo Buyout Rant – $850 Million Dollar Buyout – Deja vu

Posted on March 14, 2008 by Danny DeMichele

Come on guys, do we need to do this again? I am going to remind you all of a little quote from Einstein. “The Definition of Insanity is doing the same thing and expecting different results” Should we drive up valuations based off a trend and only all get caught with our pants down looking like a bunch of idiots for jumping on the bandwagon….again? Didn’t we already do this? When will we learn? AOL’s recent purchase of Bebo, the teeny bobber website, for $850 million dollars (90 times revenue) was a knee-jerk fad buyout in some type of response to Microsoft’s recent investment into Facebook, valuing the that company more than Ford; 15 Billion Dollars. This is ridiculous. The moment that Bebo or Facebook comes up with a revenue model to match their current valuation, they will lose their … Continue reading →

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