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Category Archives: Search Engine Marketing

Google+ Negative Impact on Small Business

Posted on October 6, 2011 by Danny DeMichele

Last week, I wrote a post about how Google’s algorithm and rules are increasingly geared toward hurting the small business. Essentially, big businesses, with big marketing budgets that get natural links are winning the organic ranking game because Google precludes small business from buying links. Google recently rolled out Google+ which is the clever little +1 Button in the search results. Basically, it is a way that people can vote on a site. This, in addition to inbound links, will be theoretically the main part of the ranking algorithm in the next several updates. The evidence is in Google Webmaster tools showing “Search Impact” as outlined here: This hurts small business because a big business, with a lot of traffic, can promote that +1 button on their site, therefore, they have a huge advantage in getting more “Likes” than a … Continue reading →

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Google is killing the small business and giving them little hope to compete online.

Posted on May 18, 2011 by Danny DeMichele

Google was built by the small business. To this day, most of their profits come from the aggregate of hundreds of thousands of small businesses that have small marketing budgets. Big businesses make up about 20% of their revenue. So given this, why on earth are they favoring big businesses, and screwing the little guy when it comes to organic search traffic? How are they doing this? By penalizing small businesses when they try to compete organically with the big guys. Google is in control of over 60% of online e-commerce transactions. If you are not ranked on the first page of Google for your primary keywords, and you are a small business, you have little chance of being successful online. Without organic rankings, it will be near impossible to be profitable. The problem is, according to Google’s webmaster guidelines, … Continue reading →

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Google Trying To Demote Rankings For Exact Match Domains Is Not Going To Be Easy

Posted on April 3, 2011 by Danny DeMichele

Matt Cutts recently came out and stated that he was going to find out why exact match domains (YourKeyword.com) receives so much weight. He was going to find out and remove the secret power they possess. The reason why exact match domains rank so well is because in Google’s view, they look like a branded search. Meaning, whether the domain name is HomeDepot.com versus GardenTools.com, Google does not know the difference between which one is considered a brand and which one is a generic keyword. Lets go back in time and remember why Google decided to give exact match domains their weight. In the early days of Google, when relevancy was not quite as good as it is now, one of the biggest challenges they had was that people were not finding brands, stores, products when doing a search. When … Continue reading →

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Google Farmer Update – Who Should Care?

Posted on February 27, 2011 by Danny DeMichele

This is going to be one of the shorter posts I have written. I am getting a lot of questions in regards to the Google Farmer algorithm update so I thought I would put down a couple of notes on the subject. The Google Farmer update, which took place in late February 2011, is an algorithm specifically targeting scraper sites and sites with little or no real unique value. 95% of legitimate online businesses need not concern themselves. If anything, it will help you drive further up the rankings as other sites will get removed above you. The website owners that are worrying right now have probably worried for sometime, they knew that Google would catch up with their crappy content one day. Basically, the filter is weeding out sites that scrape content from other sites which is giving the … Continue reading →

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Tips on how to hire an SEO company / employee

Posted on January 9, 2011 by Danny DeMichele

Hiring an SEO is a very difficult thing to do. I have been hiring them for years as employees, I couldn’t imagine knowing how to weed through the garbage if I did not have the knowledge that I do of SEO. Now a days, SEO is in many times the make it or break it for an online company and going with the wrong company/employee can have a severe impact on the future and success of your company. I am going to break this post up into two sections, hiring the SEO company or the SEO employee: I. Hiring an SEO company: There is nothing consistent about SEO companies. You can put five good SEO companies up against one another and they will deliver you 5 distinctly different contracts; 5 different prices, 5 different payment terms and a host of … Continue reading →

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