Category Archives: Search Engine Marketing
New Google Local Search Results – 7 pack gone?
I just ran into this for the first time today. I really like the new layout of Google Local. It is a less “Force-Fed” version of local results. I really hope that it is the new norm. Especially because my San Diego Dentists directory just went from below the fold to #1. This will have a serious impact on rankings. I would assume, sites that were below the 7-pack will now get double the traffic. Bookmark It Hide Sites
Hotels.com gets an ‘F’ rating on their PPC campaign
Whoever is running the hotels.com ppc campaign should be fired. It is mine and my wives 10 year anniversary coming up next month so I am thinking we can go to Santa Barbara and have a nice long relaxing weekend. I decide to use my good friends at Google to help me with my quest. Step 1: I type in: Santa Barbara Luxury Hotels. I think this has to be an expensive travel keyword, so there is a high probability that people paying for the ranking probably have some good results to feed me. Step 2: I am presented with a really good ad from Hotels.com that compels me to click: Step 3: I am presented with my landing page. I expect some really nice hotels (4 seasons, san ysidro ranch perhaps) but this is what I get: (clicking the … Continue reading →
Google Instant – An SEO’s Viewpoint
Wow, Google instant had the most pre-launch flurry since Gmail. At least in the world of the SEO community. The night before launch was the first night I could remember that I was actually nervous about something another company was going to do and feared the impact that it could have on my companies. Now that the new Google instant is out, apparently all that worry was a waste, but I do have concerns, which I am also hearing from other people in my network. From an SEO standpoint, I am not that concerned, my problems are more with “Google Instant” from a usability standpoint. Google Instant Issue 1: Long Tail – I go back and forth on the impact it will have on long tail. On one hand, it will get less-sophisticated searchers to start using long tail more…which … Continue reading →
How Many Keywords Will I optimize? Not sure, how much content do you have?
Something I consistently get asked when I am selling SEO services is how many keywords I will optimize or how much money per keyword it costs for me to rank their site. If you are asking your SEO this, then stop. If they are actually answering with a specific answer then fire them and find someone else to run your SEO campaign. A properly executed SEO campaign will target keywords based off of the content of your website. Doing it any other way is risky and will likely get you penalized now or in the future. SEO is based off of two primary factors: Content on your website Links to your website Step 1: Focus on the content What keyword do you want to rank for? For each keyword you want to rank for, you need a page for it. … Continue reading →
SEO’s lies and myths debunked
Search Engine Optimization has a lot of bad information being passed around. Some of it may have been true at one time or another, but you have stupid people regurgitating bad information and it makes the people who are doing good work look incompetent. Some of them have been created as a sales tool to scare people into doing business, some of them are simply ignorance. Here are some common ones that I heard from clients and other SEO’s all of the time: Myth 1 – White Space in Code Will Hurt You – This is a great sales tool to scare you into believing an SEO knows what he is talking about. The white space in your code will not prevent a search engine from indexing your page. Come on now, Google can index and categorize billions and billions … Continue reading →
-
Recent Posts
- Google+ Negative Impact on Small Business
- Google is killing the small business and giving them little hope to compete online.
- What you need to know about Google Suggestions, Live Search
- Google Trying To Demote Rankings For Exact Match Domains Is Not Going To Be Easy
- Google Farmer Update – Who Should Care?
Recent Comments
- Google+ Negative Impact on Small Business on Google is killing the small business and giving them little hope to compete online.
- Nashville SEO on New Google Local Search Results – 7 pack gone?
- Nashville SEO on New Google Local Search Results – 7 pack gone?
- Ashish on Google Instant – An SEO’s Viewpoint
- Mike Voris on Increase Conversions by 43% with Free Shipping
Archives
- October 2011
- May 2011
- April 2011
- February 2011
- January 2011
- November 2010
- October 2010
- September 2010
- August 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- January 2008
- December 2007
- October 2007
- September 2007
- August 2007
- June 2007
Categories
Meta