There was recently a really good post on SEOmoz.org on the topic of links vs. Content for search engine rankings. They had several high level SEO people (not me, whats up with that?) give their opinion on if good content produces rankings alone, the answers were all pretty similar. The consensus was that content alone won’t produce rankings, which is 100% accurate, for now at least. If you purchased a domain today, and wrote a 400 page paper on how to cure cancer,  it would not rank in Google unless other sites with authority linked to it. No SEO in his right mind can contest this fact. Ranking in Google still largely depends on link votes (page rank) as the main factor.  However, without content on the other side of a strong link campaign, you will be hard pressed to … Continue reading →

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Patrick Gavin’s new business is DIYSEO.com. They talk about their system as being a Do-It-Yourself SEO platform dedicated to small businesses.  Shoemoney says that SEO Consultants are losing sleep at night…but quite the opposite is true in my mind. Small businesses, which in my mind are businesses that spend less than $5000 a year on marketing, are in desperate need of a service like this. The video on the website says it all, it cost too much to hire guys like me to run and operate your SEO campaign.  Further, when you hire a high-end consultant, you are going to be 4-6 months away from achieving ROI. This system could be a great first step before hiring an outside company to perform a high-level SEO strategy.  Unless you can afford my $50,000+ per website expense right out the gate, something … Continue reading →

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When we get new clients on board, the first think they want to be taught is how to write good copy to rank well in the search engines. The first thing I tell them is to write for the consumer as if you were selling it to them in person first. Once you have completed a masterpiece of a sales presentation that will convert any reader into a buyer, then focus on the SEO portion. Search Engines are smart, so you don’t need to do that much, but it would not hurt to turn some of the generic words into specific keyword phrases as these types of phrases tend to rank quicker and convert higher than their generic counterparts. If you were writing a product description for an electric bicycle, one of the sentances may come out looking like this: … Continue reading →

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