I keep hearing big industry experts make very provocative claims like “SEO is dead”. Absolute nonsense. Perhaps SEO in its current state is dead, but Search Engines, and figuring out ways to optimize marketing campaigns around it, will only excel as it continues to get harder and harder to do. There are going to be changes in the industry, here is what I think will happen over the course of the next 2 years as Search Engines start adopting Web 3.0. Things that won’t happen: 1. Social Media sites like Facebook and Twitter have a very long way to go when it comes to taking over Google, Yahoo and Bing. They serve different purposes and it will remain this way for some time. And even if something nuts were to happen and I am wrong in this statement, just like … Continue reading →

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2010 will be the biggest shift in Search Engine Marketing that we will see since the inception of Search. In fact, it started happening over the last several months. Google and Bing are doing an exceptional job of finding fresh or “real-time” results. This means that you need to keep your site as up-to-date as possible by adding fresh content. Here are some tips that I use to make sure my websites are staying nice and fresh: 1. Wake up and read one piece of information on your industry each morning. Then, go to Twitter and comment on this article. Make sure Twitter and your Blog are in sync, and then take it once step further, sync Twitter and Facebook. You can do this in Facebook. Just type in “Twitter” in the application section. 2. Each week, come up with … Continue reading →

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I was speaking with a colleague of mine going through several of our clients PPC/MEDIA/SEO campaigns, and came to a conclusion that we feel needs to be spread around like gospel. A business simply cannot afford not to do SEO. A company’s rankings, or lack thereof, is a clear indication as to whether they will be successful or not. Getting first page rankings is not a guarantee that you will be successful. However, not having rankings is a pretty good sign that you won’t be sticking around for very long. I see this over and over again and the data is damning. You would be surprised how many clients we run into with million dollar year marketing budgets but that won’t spend $3,000 a month on a solid SEO campaign. It is an absolute tragedy. How can you spend $25,000+ … Continue reading →

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In all my years of business, hiring an SEO is probably one of the more difficult things. SEO is in many times the make it or break it for an online company and going with the wrong company can have a severe impact on the future and success of your company. Hire smart. I am going to break this post up into two sections, hiring the SEO company or the SEO employee: Hiring an SEO company: There is nothing consistent about SEO companies. You can put up 5 good SEO companies against one another and they will deliver you 5 distinctly different contracts, 5 different prices, 5 different payment terms and a host of different guarantee’s and promises. How on earth do you judge one company vs. the others when you are dealing with apples-to-oranges-bananas-grapefruit comparisons? Issue 1: Don’t compare … Continue reading →

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