Category Archives: Social Networking
Google+ Negative Impact on Small Business
Last week, I wrote a post about how Google’s algorithm and rules are increasingly geared toward hurting the small business. Essentially, big businesses, with big marketing budgets that get natural links are winning the organic ranking game because Google precludes small business from buying links. Google recently rolled out Google+ which is the clever little +1 Button in the search results. Basically, it is a way that people can vote on a site. This, in addition to inbound links, will be theoretically the main part of the ranking algorithm in the next several updates. The evidence is in Google Webmaster tools showing “Search Impact” as outlined here: This hurts small business because a big business, with a lot of traffic, can promote that +1 button on their site, therefore, they have a huge advantage in getting more “Likes” than a … Continue reading →
Worthless Social Media Traffic May Be Exactly What You Need (With Charts)
I am constantly asked about social media and it’s impact on ROI. For years, because of my focus on conversions, I have answered these questions with a grunt, sour look and my thumbs pointed downward. My justification was always the high bounce rate, lack of potential customer traffic, and lack of conversions (sales, leads, etc.) the traffic would generate. In my mind, as an internet marketing consultant, if you were doing PPC (correctly with great quality score optimization) and SEO (with highly relevant, high quality link building), you were doing all that could to generate leads. My idea of “social done right” was blogger outreach (getting bloggers to talk about your stuff and linking). The social traffic that comes from Digg.com, Stumbleupon.com, Facebook, Twitter and all the others was for content sites that made money with ad revenues, not my … Continue reading →
A Social Media Revolution – Fun Social Media Statistics
I found this really cool video online, talking about all of the growth points with Social Media over the last few years. Really Interesting. The video is at the link below, I summarized some interesting social media statistics from it below. Video: http://www.distilled.co.uk/blog/social-media/social-media-is-not-new/ Social Media Statistics extracted from this video in case you dont want to watch it (although I recommend you do!) -BY 2010 Gen Y will out number Baby Boomers. -96% of Gen Y have joined a social network. -Social Media has overtaken porn as the #1 activity on the Web. -1 out of 8 couples married in the U. S. last year met via social media. -Years to reach 50 million users (Radio : 38 Years, TV : 13 Years, INTERNET: 4 Years, IPOD: 3 Years) -Facebook : Added 100 million users in less then 9 months. -Ipod application downloads … Continue reading →
Social Influence the leading factor of SEO?
A theory I have been toying with (I am sure many are toying with) is that inbound links will be seconded to the weight Google will give you from the pages of Twitter and Facebook. Lets face it, nothing is more important than a Social endorsement. It would be the same reason why DMOZ for many years was the most coveted and most powerful inbound link, because a human had to endorse it. The social space does pose a problem for Google if they are going to try and bake it into their algorithm. People use ‘Tiny Urls’ for the most part, so they will need to start crawling these links. This issue could explode as SEO’s will manipulate this to their own benefit by spamming the social sites, which already have a huge issue on their hands. Also, many … Continue reading →
Your Analytics Software does not like your Social Media Campaign.
Your analytics software does not like your social media campaign. There are certainly exceptions to this rule, but if you are going to get into the world of Twitter and Facebook, don’t expect an immediate tracked ROI from it. It is a long-term brand building solution that can take months (or years) to start showing that it is paying for itself. When we run a search and social media campaign side by side and report it as such, my social media team is constantly trying to prove themselves while the SEO team is sitting their looking like the clear winners every time. Twitter and Facebook rarely show ROI in your analytics software, but it does not mean that it is not happening. We see the typical Social Media Campaign going down like this: Internet Users sees your ad, sponsored post … Continue reading →
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Recent Posts
- Google+ Negative Impact on Small Business
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