I ran into a very interesting article by Danny Sullivan (article referenced below) and he poses a very obvious (but so far not really talked about) question. What is Real Time Search? His argument is, and he is very right, that there is a huge difference between real time search and simply fresh results. Real-time search means – a message, within seconds, that occurs. When someone tweets, the content of the tweet is real time, the link they submit may not be. If someone posts the following tweet: “Wow, this new car Tesla put out is amazing! http://bit.ly/12345 ” The Real time result portion of this article – “Wow, this new car Tesla put out is amazing” Fresh results means – Fresh results might be news from 4 hours ago, the most recent blog post from your favorite seo consultant, … Continue reading →

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