Category Archives: Usability
Website Speed, Usability and SEO
An often overlooked issue online is website speed. In fact, at the time of creating this post, the website you are on is probably having its own speed issues, which I am currently working on. Web page load time has a massive effect on your web business in a couple of major ways. Usability and SEO. 1. Usability – this is by far the most important thing to be thinking about. Amazon and Google recently did tests on their own websites which showed as much as a 20% loss in revenue from a fraction of a second loss in speed. Website users do not like to wait and are growing more and more impatient as bandwidth progresses. In fact, i would step out and say that speed could have one of the biggest impacts on bounce rate, or the rate … Continue reading →
Hotels.com gets an ‘F’ rating on their PPC campaign
Whoever is running the hotels.com ppc campaign should be fired. It is mine and my wives 10 year anniversary coming up next month so I am thinking we can go to Santa Barbara and have a nice long relaxing weekend. I decide to use my good friends at Google to help me with my quest. Step 1: I type in: Santa Barbara Luxury Hotels. I think this has to be an expensive travel keyword, so there is a high probability that people paying for the ranking probably have some good results to feed me. Step 2: I am presented with a really good ad from Hotels.com that compels me to click: Step 3: I am presented with my landing page. I expect some really nice hotels (4 seasons, san ysidro ranch perhaps) but this is what I get: (clicking the … Continue reading →
Google Instant – An SEO’s Viewpoint
Wow, Google instant had the most pre-launch flurry since Gmail. At least in the world of the SEO community. The night before launch was the first night I could remember that I was actually nervous about something another company was going to do and feared the impact that it could have on my companies. Now that the new Google instant is out, apparently all that worry was a waste, but I do have concerns, which I am also hearing from other people in my network. From an SEO standpoint, I am not that concerned, my problems are more with “Google Instant” from a usability standpoint. Google Instant Issue 1: Long Tail – I go back and forth on the impact it will have on long tail. On one hand, it will get less-sophisticated searchers to start using long tail more…which … Continue reading →
How not to do an email newsletter – brought to you by Best Buy
This is a short post, but I had to get it out there. I received my weekly Best Buy email newsletter yesterday and was very intrigued by the advertisement. It advertised $800 off for a Sony Flat Panel TV. I am in the market to purchase one, so I clicked on the link.The email itself was very well done: So, I clicked the most logical choice, “Shop Now” as I wanted to see what kind of great deal I was about to get. This is the body of the landing page that I landed on: Do you see what the major problem here is? No where on this advertisement does it get me to start shopping for my TV. Great, you sold me on the offer in the newsletter, I click on the offer, and you simply list the boring … Continue reading →
Time to crank up your holiday online spend
If you sell something that can potentially be given as a gift, your conversion will start to increase significantly. As the holiday nears, people stop “shopping” and start buying. Some tips to extract every penny out of this holiday: Increase your paid search bids buy as much as 100% (I would watch this closely). So long as your website conversion is climbing, your roi should be fine. Increase your shopping engine spend. Shopping Engines like Nextag, Yahoo, shopping.com, etc. are like Westfield malls, they get their highest traffic volumes during November and December. If you have a product that can make it to their home in time for the 25th., make sure to advertise that all over your site. No call to action is more immediate, and nerve-racking for a visitor with the thought that the present wont arrive. If … Continue reading →
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