DIY SEO – Good For Small Business, But that’s it

Patrick Gavin’s new business is DIYSEO.com. They talk about their system as being a Do-It-Yourself SEO platform dedicated to small businesses.  Shoemoney says that SEO Consultants are losing sleep at night…but quite the opposite is true in my mind.

Small businesses, which in my mind are businesses that spend less than $5000 a year on marketing, are in desperate need of a service like this. The video on the website says it all, it cost too much to hire guys like me to run and operate your SEO campaign.  Further, when you hire a high-end consultant, you are going to be 4-6 months away from achieving ROI. This system could be a great first step before hiring an outside company to perform a high-level SEO strategy.  Unless you can afford my $50,000+ per website expense right out the gate, something like this is absolutely necessary. Small Businesses need some type of platform to help them do the basic fundamentals of SEO until it starts producing some local/long tail results and you can then afford to re-invest with the program.

I have not seen the software yet, however, I suspect it is like Hubspots ‘Website Grader’ on steroids. It will help you organize all of the things that you need to be doing at the times you should be doing it. I would hope it gives step by step guidelines on how to do the things correctly, which is where ‘Website Grader’ falls short.

I will sign up and give it a shot on one of my online businesses and report what I think about it. For $50/month, I cant see it being a waste of money…I am sure it will pay for itself at the level.

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