Do it yourself SEO is on the rise
Posted on March 3, 2009 by Danny DeMicheleNot once, but twice this weekend I was confronted by a family member, both in their late 60′s, who wanted to talk shop about SEO, linking, title tags, etc. Being an SEO consultant for 12 years, traditionally, the knowledge these types of business people would cap out at Meta tags, maybe extend as far as alt image tags.
This weekend was completely different. My sisters father law, a 60 year old man from Alaska (who looks the part) came up to me and wanted to “pick my brain” on what I felt the best linking and content strategy was. I was floored. It was the most educated conversation I ever had with a newbie. It got me thinking.
With the economy where it is (in the pooper) will DYI SEO be on the rise? What is the cost of doing it incorrectly? Can you you afford to live and learn and hope that something eventually works? SEO is one of the core foundations of an online businesses success and something that if done incorrectly, can significantly hurt your chances of gaining critically important placements.
My suggestion is that if you want to bring on the task of Search Engine Optimization, just know what you are getting into. Don’t get too crazy on links, content and optimizing your pages. Start slow. Dont get yourself banned. Hire an SEO consultant for at least the begining to provide some direction.
SEO is not rocket science but it is important enough for your small business to spend a little time and dollar investment on a strategy.
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2 Responses to Do it yourself SEO is on the rise
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Miguel says: March 4, 2009 at 1:50 pm
I love visiting you site because I get a new layout each time.
DIY SEO has been on the rise, along with another form of DIY SEO which is in house SEO. More companies are hiring individuals and forming their own in house teams. But when you do that you lose the benefit of a third party scrutiny. Plus when you hire an agency you get a full “specialized” team for a fraction of the cost of an in house team.
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I can really say that your blog gave something to me right now. I’ll try to invest dollar for something as a strategy for this one or more profit primarily. Thanks for the info. God bless.