Shopping cart abandonment is a huge problem on the Internet.  If you are doing a good job, you will have 60% of your people leave your shopping cart in the middle of checkout. I have seen as poorly as 95% abandonment. One of the biggest mistakes is offering up-sell items during checkout. When someone sees an up-sell, they want to click on the product to see more information on it. Now you have asked them to leave the cart, lose their focus, and you have lost a customer. Offer up-sells on the order confirmation page. A couple of carts that I have used in the past do a very good job of post-order confirmation up-sells. Drop me a line and I will point you in the right direction. Also, check out the Internet Marketing Blogs Directory for more great information.

This entry was posted on Tuesday, September 18th, 2007 at 11:06 am and is filed under Online Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.