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	<title>Internet Marketing Consultant - Free eBook</title>
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		<title>Google+ Negative Impact on Small Business</title>
		<link>http://www.dannydemichele.com/google-plus-small-business/</link>
		<comments>http://www.dannydemichele.com/google-plus-small-business/#comments</comments>
		<pubDate>Thu, 06 Oct 2011 17:25:51 +0000</pubDate>
		<dc:creator>Danny DeMichele</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://www.dannydemichele.com/?p=917</guid>
		<description><![CDATA[Last week, I wrote a post about how Google&#8217;s algorithm and rules are increasingly geared toward hurting the small business. Essentially, big businesses, with big marketing budgets that get natural links are winning the organic ranking game because Google precludes small business from buying links. Google recently rolled out Google+ which is the clever little +1 Button in the search results. Basically, it is a way that people can vote on a site. This, in addition to inbound links, will be theoretically the main part of the ranking algorithm in the next several updates. The evidence is in Google Webmaster tools showing &#8220;Search Impact&#8221; as outlined here: This hurts small business because a big business, with a lot of traffic, can promote that +1 button on their site, therefore, they have a huge advantage in getting more &#8220;Likes&#8221; than a &#8230; <a href="http://www.dannydemichele.com/google-plus-small-business/">Continue reading &#8594;</a>]]></description>
			<content:encoded><![CDATA[<p>Last week, I <a title="Google+ Plus" href="http://www.dannydemichele.com/google-killing-sm/">wrote a post</a> about how Google&#8217;s algorithm and rules are increasingly geared toward hurting the small business. Essentially, big businesses, with big marketing budgets that get natural links are winning the organic ranking game because Google precludes small business from buying links.</p>
<p>Google recently rolled out Google+ which is the clever little +1 Button in the search results. Basically, it is a way that people can vote on a site. This, in addition to inbound links, will be theoretically the main part of the ranking algorithm in the next several updates. The evidence is in Google Webmaster tools showing &#8220;Search Impact&#8221; as outlined here:</p>
<p><img src="http://www.dannydemichele.com/googleplus.png" alt="" /></p>
<p>This hurts small business because a big business, with a lot of traffic, can promote that +1 button on their site, therefore, they have a huge advantage in getting more &#8220;Likes&#8221; than a small business. Hopefully Google is able to give some type of ration credit. Just because a big business gets a lot of likes doesn&#8217;t necessarily mean that it is more relevant than the smaller guy who has simply less traffic.</p>
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		<title>Google is killing the small business and giving them little hope to compete online.</title>
		<link>http://www.dannydemichele.com/google-killing-sm/</link>
		<comments>http://www.dannydemichele.com/google-killing-sm/#comments</comments>
		<pubDate>Thu, 19 May 2011 02:52:10 +0000</pubDate>
		<dc:creator>Danny DeMichele</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://www.dannydemichele.com/?p=914</guid>
		<description><![CDATA[Google was built by the small business. To this day, most of their profits come from the aggregate of hundreds of thousands of small businesses that have small marketing budgets. Big businesses make up about 20% of their revenue. So given this, why on earth are they favoring big businesses, and screwing the little guy when it comes to organic search traffic? How are they doing this? By penalizing small businesses when they try to compete organically with the big guys. Google is in control of over 60% of online e-commerce transactions. If you are not ranked on the first page of Google for your primary keywords, and you are a small business, you have little chance of being successful online. Without organic rankings, it will be near impossible to be profitable. The problem is, according to Google&#8217;s webmaster guidelines, &#8230; <a href="http://www.dannydemichele.com/google-killing-sm/">Continue reading &#8594;</a>]]></description>
			<content:encoded><![CDATA[<p>Google was built by the small business. To this day, most of their profits come from the aggregate of hundreds of thousands of small businesses that have small marketing budgets. Big businesses make up about 20% of their revenue. So given this, why on earth are they favoring big businesses, and screwing the little guy when it comes to organic search traffic? How are they doing this? By penalizing small businesses when they try to compete organically with the big guys.</p>
<p>Google is in control of over 60% of online e-commerce transactions. If you are not ranked on the first page of Google for your primary keywords, and you are a small business, you have little chance of being successful online. Without organic rankings, it will be near impossible to be profitable. The problem is, according to Google&#8217;s webmaster guidelines, you cannot really do anything that will give you a competitive edge over anyone. You are supposed to only do what is natural. &#8220;Build your site and your marketing campaign to the user, the rankings will come&#8221;. That is completely false, if you are a small business.</p>
<p>The highlighted tactic that Google &#8220;forbids&#8221; you to do is aggressive link tactics. You see, getting inbound links from other relevant sites still account for 60-70% of Google&#8217;s algorithm (Pagerank) weight, and if you want to rank for anything, you need a robust linking profile. Simply put, without links, you don&#8217;t rank. And as I stated before, if you don&#8217;t rank, you probably are not making any money.</p>
<p>They claim that website owners simply need to build good content which users will like. This will be enough for people to want to link to you, which Google will pick up on. This is great in Google fantasy land but to compete with the ever growing link profiles of large companies, spending millions a year on a good PR campaign, it wouldn&#8217;t matter if you wrote a Nobel piece prize winning novel, you still wouldn&#8217;t be able to compete.</p>
<p>So the only way to combat this is to either come up with $250k+ yearly PR campaigns for your business or to violate Google&#8217;s ever changing, strict SEO policies. Most businesses have no choice, and they have to do the latter.</p>
<p>So the small business is screwed no matter what:<br />
1. They abide by the rules and don&#8217;t get ranked<br />
2. They violate the rules and risk being out of business any day Google decides to drop them from their index for being smart entrepreneurs and trying to compete in their marketplace.</p>
<p>Google having laws that prevent small businesses from competing is crazy. These laws are ridiculous and to think that you need to abide by them is even more ridiculous. Who the hell is Google to decide who is going to be successful and who is going to go out of business? Guerrilla marketing has been around for years. Google shouldn&#8217;t be able to decide who can and who cannot be aggressive in the marketing of their business.</p>
<p>To sum this all up into one neat, concise sentence. Google is favoring big companies by not allowing little companies to get aggressive enough to match their natural link profiles. This is flat our wrong. I am normally not in favor of government regulations, but because Google does control online commerce, they should not be able to decide whether a small business wants to market their business, and succeed online.</p>
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		<title>What you need to know about Google Suggestions, Live Search</title>
		<link>http://www.dannydemichele.com/what-you-need-to-know-about-google-suggestions-live-search/</link>
		<comments>http://www.dannydemichele.com/what-you-need-to-know-about-google-suggestions-live-search/#comments</comments>
		<pubDate>Wed, 04 May 2011 15:58:49 +0000</pubDate>
		<dc:creator>Danny DeMichele</dc:creator>
				<category><![CDATA[Reputation Management]]></category>

		<guid isPermaLink="false">http://www.dannydemichele.com/?p=911</guid>
		<description><![CDATA[I did a post over at ReputationManagers.com about Google suggest and how it works, check it out: Early this month we talked about some news that Google removed &#8220;Scam&#8221; as an auto-suggestion in its search suggestion tool. It looks like we all celebrated too early because it is back in the suggestion box. If you do not know what I am speaking about, here is a little back story on what Google suggest is, why it is here, and why you should care about it. Full Blog Post Here Bookmark It Hide Sites]]></description>
			<content:encoded><![CDATA[<p>I did a post over at ReputationManagers.com about Google suggest and how it works, check it out:</p>
<p>Early this month we talked about some news that Google removed &#8220;Scam&#8221; as  an auto-suggestion in its search suggestion tool. It looks like we all  celebrated too early because it is back in the suggestion box. If you do  not know what I am speaking about, here is a little back story on what  Google suggest is, why it is here, and why you should care about it. <a title="Google Suggest - ReputationManagers.com" href="http://reputationmanagers.com/blog/what-you-need-to-know-about-google-suggestions-live-search/">Full Blog Post Here</a></p>
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		<title>Google Trying To Demote Rankings For Exact Match Domains Is Not Going To Be Easy</title>
		<link>http://www.dannydemichele.com/google-trying-to-demote-rankings-for-exact-match-domains-is-not-going-to-be-easy/</link>
		<comments>http://www.dannydemichele.com/google-trying-to-demote-rankings-for-exact-match-domains-is-not-going-to-be-easy/#comments</comments>
		<pubDate>Sun, 03 Apr 2011 16:34:21 +0000</pubDate>
		<dc:creator>Danny DeMichele</dc:creator>
				<category><![CDATA[Internet Trends]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://www.dannydemichele.com/?p=909</guid>
		<description><![CDATA[Matt Cutts recently came out and stated that he was going to find out why exact match domains (YourKeyword.com) receives so much weight. He was going to find out and remove the secret power they possess. The reason why exact match domains rank so well is because in Google&#8217;s view, they look like a branded search. Meaning, whether the domain name is HomeDepot.com versus GardenTools.com, Google does not know the difference between which one is considered a brand and which one is a generic keyword. Lets go back in time and remember why Google decided to give exact match domains their weight. In the early days of Google, when relevancy was not quite as good as it is now, one of the biggest challenges they had was that people were not finding brands, stores, products when doing a search. When &#8230; <a href="http://www.dannydemichele.com/google-trying-to-demote-rankings-for-exact-match-domains-is-not-going-to-be-easy/">Continue reading &#8594;</a>]]></description>
			<content:encoded><![CDATA[<p>Matt Cutts recently came out and stated that he was going to find out why exact match domains (YourKeyword.com) receives so much weight. He was going to find out and remove the secret power they possess.</p>
<p>The reason why exact match domains rank so well is because in Google&#8217;s view, they look like a branded search. Meaning, whether the domain name is HomeDepot.com versus GardenTools.com, Google does not know the difference between which one is considered a brand and which one is a generic keyword.</p>
<p>Lets go back in time and remember why Google decided to give exact match domains their weight. In the early days of Google, when relevancy was not quite as good as it is now, one of the biggest challenges they had was that people were not finding brands, stores, products when doing a search. When someone typed in &#8220;Home Depot&#8221; they would probably be presented with websites that were optimized for the brand, SEO sites, competitors, etc., but hardly ever would they come up with the brands actual website. This was a huge relevancy issue that had to be solved.</p>
<p>The solution to this problem was in perfect alignment with cyber-squatting laws. Brand names were winning the good fight in court, and they were getting their domains back. What I believe happened is that Google piggy-backed on this and decided to change their algorithm to include a very simple criteria; when a keyword or phrase was searched, they would add heavy weight to the .com version of the exact match key phrase as it was very likely that the main company that owned the rights to that name owned the website.</p>
<p>Brand relevancy solved! But with every solution there is another problem that comes out of it. In this case, there was no clear separator between a branded search and an exact match search.</p>
<p>So what is the real solution? It is going to be tricky, but I bet they could use a mashup of my ideas below as a starting platform to solve the issue.</p>
<p>1. Create a brand database (a meager of Google Places / Local Business Names / US Business Name search / fictitious name) and dump those into some type of database where they could identify all brand names in the US. Anything in this list will get some type of boost in the .com, .net, .org version) for their keyword search.</p>
<p>2. Create a non-brand list of generic dictionary terms. Sort of risky because a lot of brands are pretty generic on their name and new businesses would not have a chance of ranking, which causes relevancy issues once again.</p>
<p>Google fixing the exact match domain ranking problem is not going away anytime soon, unless they want to critically hurt relevancy for branded search, which would create a bigger problem than they are solving. Domainers &#8211; you are good to go now, but knowing Google, problem could be solved in the next few years. Which leads me to the solution for domain owners that have invested thousands or millions in exact-match domains. Make a brand out of them. Register the name, register it in Google places. Don&#8217;t give Google a reason to think your domain is a generic keyword trying to get free rankings.</p>
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		<title>Google Farmer Update &#8211; Who Should Care?</title>
		<link>http://www.dannydemichele.com/google-farmer-update-who-should-care/</link>
		<comments>http://www.dannydemichele.com/google-farmer-update-who-should-care/#comments</comments>
		<pubDate>Mon, 28 Feb 2011 03:41:12 +0000</pubDate>
		<dc:creator>Danny DeMichele</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://www.dannydemichele.com/?p=904</guid>
		<description><![CDATA[This is going to be one of the shorter posts I have written. I am getting a lot of questions in regards to the Google Farmer algorithm update so I thought I would put down a couple of notes on the subject. The Google Farmer update, which took place in late February 2011, is an algorithm specifically targeting scraper sites and sites with little or no real unique value. 95% of legitimate online businesses need not concern themselves. If anything, it will help you drive further up the rankings as other sites will get removed above you. The website owners that are worrying right now have probably worried for sometime, they knew that Google would catch up with their crappy content one day. Basically, the filter is weeding out sites that scrape content from other sites which is giving the &#8230; <a href="http://www.dannydemichele.com/google-farmer-update-who-should-care/">Continue reading &#8594;</a>]]></description>
			<content:encoded><![CDATA[<p>This is going to be one of the shorter posts I have written. I am getting a lot of questions in regards to the Google Farmer algorithm update so I thought I would put down a couple of notes on the subject.</p>
<p>The Google Farmer update, which took place in late February 2011, is an algorithm specifically targeting scraper sites and sites with little or no real unique value.</p>
<p>95% of legitimate online businesses need not concern themselves. If anything, it will help you drive further up the rankings as other sites will get removed above you. The website owners that are worrying right now have probably worried for sometime, they knew that Google would catch up with their crappy content one day.</p>
<p>Basically, the filter is weeding out sites that scrape content from other sites which is giving the public no real value. A Google searcher does not need to see the same content regurgitated on multiple websites. Google is looking for more uniqueness, plain and simple.</p>
<p>If you have a good website, with good content that you created, you need not worry. If you don&#8217;t, I suggest you get writing. Google might not have gotten you this time, but they will get you.</p>
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		<title>Worthless Social Media Traffic May Be Exactly What You Need (With Charts)</title>
		<link>http://www.dannydemichele.com/worthless-social-media-traffic-may-be-exactly-what-you-need-with-charts/</link>
		<comments>http://www.dannydemichele.com/worthless-social-media-traffic-may-be-exactly-what-you-need-with-charts/#comments</comments>
		<pubDate>Tue, 08 Feb 2011 03:43:16 +0000</pubDate>
		<dc:creator>Dave Conklin</dc:creator>
				<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://www.dannydemichele.com/?p=899</guid>
		<description><![CDATA[I am constantly asked about social media and it&#8217;s impact on ROI. For years, because of my focus on conversions, I have answered these questions with a grunt, sour look and my thumbs pointed downward. My justification was always the high bounce rate, lack of potential customer traffic, and lack of conversions (sales, leads, etc.) the traffic would generate. In my mind, as an internet marketing consultant, if you were doing PPC (correctly with great quality score optimization) and SEO (with highly relevant, high quality link building), you were doing all that could to generate leads. My idea of &#8220;social done right&#8221; was blogger outreach (getting bloggers to talk about your stuff and linking). The social traffic that comes from Digg.com, Stumbleupon.com, Facebook, Twitter and all the others was for content sites that made money with ad revenues, not my &#8230; <a href="http://www.dannydemichele.com/worthless-social-media-traffic-may-be-exactly-what-you-need-with-charts/">Continue reading &#8594;</a>]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-medium wp-image-8353" title="Screen shot 2011-02-03 at 9.35.03 PM" src="http://www.daveconklin.org/wp-content/uploads/2011/02/Screen-shot-2011-02-03-at-9.35.03-PM-241x300.jpg" alt="" width="241" height="300" /><br />
I am constantly asked about social media and it&#8217;s impact on ROI.  For years, because of my focus on <a href="http://www.conversion-rate-experts.com/articles/101-google-website-optimizer-tips/">conversions</a>, I have answered these questions with a grunt, sour look and my thumbs pointed downward.  My justification was always the high bounce rate, lack of potential customer traffic, and lack of conversions (sales, leads, etc.) the traffic would generate.  In my mind, as an <a href="http://www.daveconklin.org">internet marketing consultant</a>, if you were doing PPC (correctly with great quality score optimization) and SEO (with highly relevant, high quality link building), you were doing all that could to generate leads.  My idea of &#8220;social done right&#8221; was <a href="http://mashable.com/2010/04/23/blogger-outreach-pr/">blogger outreach</a> (getting bloggers to talk about your stuff and linking).  The social traffic that comes from Digg.com, Stumbleupon.com, Facebook, Twitter and <a href="http://www.insidecrm.com/features/50-social-sites-012808/">all the others</a> was for content sites that made money with ad revenues, not my (mostly) B2B clients who wanted leads.</p>
<h2>An Intro To The Social Gods</h2>
<p>About a year ago, I had dinner with <a href="http://www.google.com/search?q=muhammad+saleem&amp;ie=utf-8&amp;oe=utf-8&amp;aq=t&amp;rls=org.mozilla:en-US:official&amp;client=firefox-a">Muhammad Saleem</a> in Chicago and we had a friendly debate over social vs. SEO.  At that time, there weren&#8217;t very many people talking about what I&#8217;m calling &#8220;Social SEO.&#8221;  It was almost like you were one or the other.  Mu was (and is) THE MAN when it comes to social networks and how to utilize them most effectively.  We both enjoyed our dinner, agreed to keep in touch and went on our way.</p>
<p>I was intrigued after this dinner a little more, but still not enough to go full tilt.  The problem was, I had an opportunity to present to a publicly traded audio/visual manufacturer in New York and they wanted a mix of SEO and Social.  The only way ensure I was presenting what they really needed was to get Muhammad back on the phone and get his input.  He put a lot of time into a proposal and we agreed to do the deal together should it come to fruition.  The problem was&#8230; I still didn&#8217;t even &#8220;GET&#8221; social media.  My SEO colored glasses were blinding me of all the social goodness.  &#8220;Social Doesn&#8217;t Convert,&#8221; was all that was going through my mind.</p>
<p>So, I then had a large online cigar retailer who wanted to do social and I got in touch with <a href="http://www.google.com/search?hl=en&amp;client=firefox-a&amp;hs=l8W&amp;rls=org.mozilla%3Aen-US%3Aofficial&amp;q=gerri+elder&amp;aq=f&amp;aqi=g1g-v5&amp;aql=&amp;oq=">Gerri Elder</a>, who is a close business college of Mu&#8217;s and asked her for some help.  But I asked if she would show me some examples of traffic she has generated for for other clients so I could get an understanding of this &#8220;Digg.com thing&#8217;s&#8221; impact on rankings, which would generate the &#8220;real&#8221; results for the client.</p>
<h2>The Shocking Revelation</h2>
<p>I use a tool called SEMRush to quickly check out a site&#8217;s organic success.  By simply entering a website into this tool, you can quickly see many of the <a href="http://www.semrush.com/search.php?q=www.dannydemichele.com&amp;db=us">high traffic keywords the site ranks for</a> in the top 20.  So, I put the sites she was telling me about and most of them ranked for THOUSANDS of HIGH END terms.  High end meaning high traffic, not necessarily high CPC (cost per click, which is the approximate cost someone would pay to &#8220;buy&#8221; that term in Google).  I asked her who was handling the SEO on her stuff and she told me that digg is the only promotion used for the handful of sites that she was showing me.  I was shocked&#8230; to say the least.  Gerri clearly was the bomb and knew her stuff.</p>
<h2>My Personal Tests</h2>
<p>I decided to do a few tests of my own to get a full idea of how this stuff would impact newer sites.  We have a plumbing site that we pushed a DIY Plumbing Disasters article on that hit the Digg front page.  Here&#8217;s what my analytics looked like the day before we did it:</p>
<p style="text-align: center;"><a href="http://www.daveconklin.org/wp-content/uploads/2011/02/Screen-shot-2011-02-03-at-8.29.07-PM.jpg"><img class="aligncenter size-full wp-image-8309" title="plumbing traffic pre digg" src="http://www.daveconklin.org/wp-content/uploads/2011/02/Screen-shot-2011-02-03-at-8.29.07-PM.jpg" alt="" width="100%" /></a></p>
<p>This is a normal, slow growth.  We weren&#8217;t doing much link building at this point at all, which is why this makes the digg social thing a good test.</p>
<p>Here is the same graph, but it included the next three days:</p>
<p style="text-align: left;"><a href="http://www.daveconklin.org/wp-content/uploads/2011/02/Screen-shot-2011-02-03-at-8.32.38-PM.jpg"><img class="aligncenter size-full wp-image-8314" title="Screen shot 2011-02-03 at 8.32.38 PM" src="http://www.daveconklin.org/wp-content/uploads/2011/02/Screen-shot-2011-02-03-at-8.32.38-PM.jpg" alt="" width="100%" /></a>Looks flat, right?  It&#8217;s not&#8230; it&#8217;s just because of the high amount of digg traffic we received from hitting the front page.  So, let&#8217;s look at the performance of this digg traffic:</p>
<p style="text-align: left;"><a href="http://www.daveconklin.org/wp-content/uploads/2011/02/Screen-shot-2011-02-03-at-8.35.11-PM.jpg"><img class="aligncenter size-full wp-image-8317" title="Screen shot 2011-02-03 at 8.35.11 PM" src="http://www.daveconklin.org/wp-content/uploads/2011/02/Screen-shot-2011-02-03-at-8.35.11-PM.jpg" alt="" width="100%" /></a>If you were to look at this data and nothing else you would scream failure.  19,000 page views is wonderful&#8230; but with a 95% bounce rate?  Seriously?  That&#8217;s junk.  15 seconds on the site?  Ridiculous.</p>
<p style="text-align: left;">What about the specific traffic from Digg?  Was that specific traffic any better? Nope. It was even worse with more than 96% bouncing.</p>
<h2 style="text-align: left;">The Reason Your Site Needs This Crappy Traffic</h2>
<p style="text-align: left;">So, a few weeks after this digg front page, we noticed a large increase in <em><strong>search related traffic</strong></em> for phrases we really cared about.  Look at the chart below:</p>
<p style="text-align: left;"><a href="http://www.daveconklin.org/wp-content/uploads/2011/02/Screen-shot-2011-02-03-at-8.40.48-PM.jpg"><img class="aligncenter size-full wp-image-8324" title="Screen shot 2011-02-03 at 8.40.48 PM" src="http://www.daveconklin.org/wp-content/uploads/2011/02/Screen-shot-2011-02-03-at-8.40.48-PM.jpg" alt="" width="100%" /></a>See the sudden increase?  Yeah&#8230; that&#8217;s after the digg front page.  Keep in mind this is SEARCH KEYWORD TRAFFIC.  There were no other influences here other than the links that may have come about from the fact that the story was on the front page of digg.</p>
<p style="text-align: left;">Since then, here&#8217;s the keyword traffic that the &#8220;dugg&#8221; page has received:</p>
<p style="text-align: left;"><a href="http://www.daveconklin.org/wp-content/uploads/2011/02/Screen-shot-2011-02-03-at-9.03.38-PM.jpg"><img class="aligncenter size-full wp-image-8333" title="Screen shot 2011-02-03 at 9.03.38 PM" src="http://www.daveconklin.org/wp-content/uploads/2011/02/Screen-shot-2011-02-03-at-9.03.38-PM.jpg" alt="" width="100%" /></a>It&#8217;s not a TON of traffic&#8230; BUT&#8230; This page ranks for 258 keywords now.  ALL of which are phrases included in the title and htags of the page.</p>
<h2 style="text-align: left;">The Social SEO Revelation</h2>
<p style="text-align: left;">Since experiencing this, I have been testing a lot and have found that you can have AMAZING results with rankings if you create an awesome content piece, but ensure that high traffic volume keywords are included in your title, and htags.  Take a list of keywords that all have a unique head term.  This can be done in the Google Adwords Keyword Tool or SEMRush and make sure that every single unique word that appears within the list is included.  When you do this, make sure you don&#8217;t ruin the integrity of the article, or no one will share it socially.  What you&#8217;ll end up with is a page of your site that generates traffic for MANY relevant keywords that convert well.</p>
<p style="text-align: left;">This concept isn&#8217;t new.  People have been talking about social indicators they believed were in Google&#8217;s algorithm for months.  Now I have my personal proof though.  Google, without a doubt, gives an added bonus to sites that get a lot of social cred.  Oh, and wink wink&#8230; especially new sites&#8230; but you didn&#8217;t hear that from me.  You should <a href="http://www.google.com/search?hl=en&amp;client=firefox-a&amp;hs=ovr&amp;rls=org.mozilla%3Aen-US%3Aofficial&amp;q=measure+social+media&amp;aq=f&amp;aqi=g9g-m1&amp;aql=&amp;oq=">test the ROI</a> on your own.</p>
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		<title>Tips on how to hire an SEO company / employee</title>
		<link>http://www.dannydemichele.com/hiring-an-seo/</link>
		<comments>http://www.dannydemichele.com/hiring-an-seo/#comments</comments>
		<pubDate>Sun, 09 Jan 2011 16:05:11 +0000</pubDate>
		<dc:creator>Danny DeMichele</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://www.dannydemichele.com/?p=896</guid>
		<description><![CDATA[Hiring an SEO is a very difficult thing to do. I have been hiring them for years as employees, I couldn&#8217;t imagine knowing how to weed through the garbage if I did not have the knowledge that I do of SEO. Now a days, SEO is in many times the make it or break it for an online company and going with the wrong company/employee can have a severe impact on the future and success of your company. I am going to break this post up into two sections, hiring the SEO company or the SEO employee: I. Hiring an SEO company: There is nothing consistent about SEO companies. You can put five good SEO companies up against one another and they will deliver you 5 distinctly different contracts; 5 different prices, 5 different payment terms and a host of &#8230; <a href="http://www.dannydemichele.com/hiring-an-seo/">Continue reading &#8594;</a>]]></description>
			<content:encoded><![CDATA[<div>
<p>Hiring an <a href="http://www.lsfinteractive.com">SEO</a> is a very difficult thing to do. I have been hiring them for years as employees, I couldn&#8217;t imagine knowing how to weed through the garbage if I did not have the knowledge that I do of SEO. Now a days, SEO is in many times the make it or break it for an online company and going with the wrong company/employee can have a severe impact on the future and success of your company.</p>
<p>I am going to break this post up into two sections, hiring the SEO company or the SEO employee:</p>
<p><strong>I. Hiring an SEO company:</strong><br />
There is nothing consistent about SEO companies. You can put five good SEO companies up against one another and they will deliver you 5 distinctly different contracts; 5 different prices, 5 different payment terms and a host of different guarantee&#8217;s and promises. How on earth do you judge one company vs. the other when you are dealing with apples-to-oranges-bananas-grapefruit contract comparisons?</p>
<p><strong>-Tip 1: Don&#8217;t compare on price.</strong> This is one of the biggest problems I have consistently seen. Sure, if the contract is outside what you can afford, get rid of it. But just because one contract is $5000 and the other is $1000, doesn&#8217;t mean that the $5000 is better. On the flip side, don&#8217;t go with a company because they appear to offer the same service at a more expensive price. You don&#8217;t want to go on the cheap when it comes to SEO. You are not buying paper towels. You are buying a service that could be the deciding factor in how successful you will be online.</p>
<p><strong>-Tip 2: Know what they are doing.</strong> A reputable SEO firm will break down, with absolute transparency, what they will be doing for your company. If they are unwilling to show you specifically what they are going to do on a monthly basis, and specifically what it will cost, that is a red flag in my book.</p>
<p><strong>-Tip 3: Verify Results</strong>. Many companies claim to have gotten crazy results for a client, but often times they are not verified. There are many ways for a company to verify their results. Speaking to the owner of their said placements is a great start! Also, how good of a job have they done for themselves?</p>
<p><strong>-Tip 4: Check References.</strong> Don&#8217;t just go off glowing references. Anybody can make this up. One time, a client wanted to hear from 3 companies that we lost because we did a bad job for them. Shocked me at first but it was genius. Especially in the SEO world, none of us nail it 100% of the time. The best of us (I am willing to admit it) only have success with clients 70-80% of the time, so if they come back to you stating they have no companies they have done a bad job on, stay clear of them to.</p>
<p><strong>II. Hiring an SEO employee</strong><br />
This can be dicey. Still not easy for me as I run an SEO company, but hiring (and managing) one in house to run SEO is a different aspect all together. I typically &#8216; recommend in-house, unless you understand the SEO process well, but if you are hell-bent on doing this, here are a few tips:</p>
<p><strong>-Tip 1: Finding an SEO.</strong> When you get a stack of resumes in, how do you filter through them? How can you verify what they are saying to be true? Unless you know SEO, it is hard to tell. I would look for a person that has verifiable references, can show 10 websites across a spectrum of verticals that are ranked well. If you are an e-commerce company, I would not hire an SEO that only has experience in the hotel industry as those are two entirely different campaigns. Also, have them write down 10 things he would do to your site out of the gate, see what he comes up with. Then, take those responses and hire an outside 3rd party to critique them. It might cost you $500, but much less the cost of a bad hire.</p>
<p><strong>-Tip 2: Entrepreneurial SEO&#8217;s.</strong> Watch out for the entrepreneur-SEO: I am an entrepreneurial SEO and no matter what you paid me, I would be a horrible employee. If an SEO consultant comes to you looking for full time work, and his entire experience is him working on his own, don&#8217;t hire him. He will be gone the second one of his sites are doing well enough to pay his bills. Almost any SEO you hire will have side projects, that is something you will need to deal with. Just make sure they have experience with working with someone.</p>
<p><strong>-Tip 3: Plan on management.</strong> How will this SEO report to you? Aside from monitoring placements, which can take a long time to achieve, make sure to plan out how you are going to measure him/her for the first six months. This first 3-6 months might be an opportune time to hire an outside consultant to monitor for you.</p>
<p>Good luck on your new hire! And just remember, how ever you move forward, make sure to be patient at first. No SEO company has control of search engines. It takes time. But if you hire the right company, and give them room to work, SEO will be one of the highest ROI marketing initiatives you will do.</p>
<p>### This was a post from <a title="Danny DeMichele Business Week" href="http://bx.businessweek.com/profile/danny-demichele/ddemichele452/">Danny DeMichele</a>&#8216;s Newsweek page###</p>
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		<title>A Social Media Revolution &#8211; Fun Social Media Statistics</title>
		<link>http://www.dannydemichele.com/social-media-statistics/</link>
		<comments>http://www.dannydemichele.com/social-media-statistics/#comments</comments>
		<pubDate>Fri, 12 Nov 2010 16:28:27 +0000</pubDate>
		<dc:creator>Danny DeMichele</dc:creator>
				<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://www.dannydemichele.com/?p=889</guid>
		<description><![CDATA[I found this really cool video online, talking about all of the growth points with Social Media over the last few years. Really Interesting. The video is at the link below, I summarized some interesting social media statistics from it below. Video: http://www.distilled.co.uk/blog/social-media/social-media-is-not-new/ Social Media Statistics extracted from this video in case you dont want to watch it (although I recommend you do!) -BY 2010 Gen Y will out number Baby Boomers. -96% of Gen Y have joined a social network. -Social  Media has overtaken porn as the #1 activity on the Web. -1 out of 8 couples married in the U. S. last year met via social media. -Years to reach 50 million users (Radio : 38 Years, TV : 13 Years, INTERNET: 4 Years, IPOD: 3 Years) -Facebook :  Added  100 million users in less then 9 months. -Ipod application downloads &#8230; <a href="http://www.dannydemichele.com/social-media-statistics/">Continue reading &#8594;</a>]]></description>
			<content:encoded><![CDATA[<p>I found this really cool video online, talking about all of the growth points with Social Media over the last few years. Really Interesting. The video is at the link below, I summarized some interesting <a title="Social Media Statistics" href="http://www.dannydemichele.com/social-media-statistics">social media statistics</a> from it below.</p>
<p>Video: <a href="http://www.distilled.co.uk/blog/social-media/social-media-is-not-new/">http://www.distilled.co.uk/blog/social-media/social-media-is-not-new/</a></p>
<p>Social Media Statistics extracted from this video in case you dont want to watch it (although I recommend you do!)</p>
<div id="_mcePaste">
<ol>
<li>-BY 2010 Gen Y will out number Baby Boomers.</li>
<li>-96% of Gen Y have joined a social network.</li>
<li>-Social  Media has overtaken porn as the #1 activity on the Web.</li>
<li>-1 out of 8 couples married in the U. S. last year met via social media.</li>
<li>-Years to reach 50 million users (Radio : 38 Years, TV : 13 Years, INTERNET: 4 Years, IPOD: 3 Years)</li>
<li>-Facebook :  Added  100 million users in less then 9 months.</li>
<li>-Ipod application downloads hit 1 Billion in 9 months.</li>
<li>-If Facebook were a country it would  be the world’s 4th largest (1: China. 2: India, 3: United states, <em><strong>4: Facebook</strong></em>, 5: Indonesia, 6: Brazil, 7: Pakistan, 8: Bangladesh)</li>
<li>-China ‘s QZone is larger with over 300 million using their services.</li>
<li>-2009 US Department of Education study revealed that on average, online students outperformed those receiving face-to-face instruction.</li>
<li>-1 in 6 higher education students are enrolled in online curriculum.</li>
<li>-80% of companies are using Linkedin as their primary tool to find employees.</li>
<li>-The fastest growing segment on Facebook is 55-65 year-old females.</li>
<li>-Ashton Kutcher and Ellen DeGeneres have more twitter followers than the entire population of Ireland, Morway and Panama.</li>
<li>-80% of Twitter usage is on mobile devices people update anywhere, anytime. (Imagine what that means for bad customer experiences?)</li>
<li>-Generation Y and Z consider e-mail passé.</li>
<li>-In 2009 Boston College stop distributing e-mail addresses to incoming freshman.</li>
<li>-What happens in Vegas stays on  Facebook/Twitter/ Orkut/ bebo/ Flickr/ digg/ myspace/ YOU Tube.</li>
<li>-YOU Tube is the 2nd largest search engine in the world.</li>
<li>-You Tube &gt;1,000,000,000 videos.</li>
<li>-WIKIPEDIA has over 13 million articles (Studies show it’s more accurate than Encyclopedia Britannica).</li>
<li>-If you were paid $1 for every time an article was posted on WIKIPEDIA  You would earn $ 156.23 PER HOUR.</li>
<li>-There are over 200,000,000 Blogs on the web.</li>
<li>-54% of bloggers post content or tweet daily.</li>
<li>-25% of search results for the world’s Top 20 largest brands are links to user-generated content.</li>
<li>-34% of bloggers post opinions about products &amp; brands.</li>
<li>-People care more about how their social graph ranks products and services than how Google ranks them. 78% of consumers trust peer. recommendations. Only 14 % trust advertisements.</li>
<li>-Only 18% of tradditonal  TV  campaigns generate a positive ROI.</li>
<li>-90% of people that can TiVo ads do.</li>
<li>-Hulu has grown from 63 million total streams in April 2008 to 373 million in April 2009.</li>
<li>-70% of 18-to-34-year-olds have watched TV on the web….only 33% have ever viewed a show on DVR/TiVo.</li>
<li>-25% of Americans in the past month said they watched  a short video on their phone.</li>
<li>-35% of book sales on Amazon are for the kindle.</li>
<li>-24 of the 25 Largest Newspaper are Experiencing Record Declines in Circulation.</li>
<li>-We no longer search for the news, the news finds us.</li>
<li>-In the near future we will no longer search for products and services, they will find us via social media.</li>
<li>-Social media isn’t a fad, it’s a fundamental shift in the way we communicate.</li>
<li>-More than 1.5 million pieces of content (Web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook daily.</li>
<li>-Successful companies in social media act more like Dale Carnegie and less like David Ogilvy &#8211; Listening First and Selling Second.</li>
<li>-Successful companies in social media act more like party planners, aggregators, and content providers than traditional advertisers.</li>
</ol>
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		<title>Now Amex is running Paid Search Campaigns. Whats Next? Visa going to run Social Media Campaigns?</title>
		<link>http://www.dannydemichele.com/now-amex-is-running-paid-search-campaigns-whats-next-visa-going-to-run-social-media-campaigns/</link>
		<comments>http://www.dannydemichele.com/now-amex-is-running-paid-search-campaigns-whats-next-visa-going-to-run-social-media-campaigns/#comments</comments>
		<pubDate>Fri, 05 Nov 2010 20:15:14 +0000</pubDate>
		<dc:creator>Danny DeMichele</dc:creator>
				<category><![CDATA[eMarketing]]></category>
		<category><![CDATA[tweet]]></category>

		<guid isPermaLink="false">http://www.dannydemichele.com/?p=887</guid>
		<description><![CDATA[I have seen about everyone and their mother call themselves a search firm. I guess Amex saw all of the spending done at Google via card holders and they decided to also manage search campaigns. Whats next? Visa getting into the social media space? http://www.searchmanager.com/ac/ Bookmark It Hide Sites]]></description>
			<content:encoded><![CDATA[<p>I have seen about everyone and their mother call themselves a search firm. I guess Amex saw all of the spending done at Google via card holders and they decided to also manage search campaigns. Whats next? Visa getting into the social media space?</p>
<p>http://www.searchmanager.com/ac/</p>
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		<title>Website Speed, Usability and SEO</title>
		<link>http://www.dannydemichele.com/website-speed-usability-and-seo/</link>
		<comments>http://www.dannydemichele.com/website-speed-usability-and-seo/#comments</comments>
		<pubDate>Tue, 02 Nov 2010 13:42:44 +0000</pubDate>
		<dc:creator>Danny DeMichele</dc:creator>
				<category><![CDATA[Usability]]></category>

		<guid isPermaLink="false">http://www.dannydemichele.com/?p=885</guid>
		<description><![CDATA[An often overlooked issue online is website speed. In fact, at the time of creating this post, the website you are on is probably having its own speed issues, which I am currently working on. Web page load time has a massive effect on your web business in a couple of major ways. Usability and SEO. 1. Usability &#8211; this is by far the most important thing to be thinking about. Amazon and Google recently did tests on their own websites which showed as much as a 20% loss in revenue from a fraction of a second loss in speed. Website users do not like to wait and are growing more and more impatient as bandwidth progresses. In fact, i would step out and say that speed could have one of the biggest impacts on bounce rate, or the rate &#8230; <a href="http://www.dannydemichele.com/website-speed-usability-and-seo/">Continue reading &#8594;</a>]]></description>
			<content:encoded><![CDATA[<p>An often overlooked issue online is website speed. In fact, at the time of creating this post, the website you are on is probably having its own speed issues, which I am currently working on. Web page load time has a massive effect on your web business in a couple of major ways. Usability and SEO.</p>
<p>1. Usability &#8211; this is by far the most important thing to be thinking about. Amazon and Google recently did tests on their own websites which showed as much as a 20% loss in revenue from a fraction of a second loss in speed. Website users do not like to wait and are growing more and more impatient as bandwidth progresses. In fact, i would step out and say that speed could have one of the biggest impacts on bounce rate, or the rate at which new visitors to your site do not make it past the first page that they came in on. If that first page was slow to load, they are nervous about all other pages they may go to and will likely to decide to find something else to look at.</p>
<p>2. SEO &#8211; A websites load time has been a hot topic in the SEO world for at least 5 years now. I believe I am seeing some of the first actual proof of this over the last 6 months. Don&#8217;t think the effect is yet profound, but it will be. Put your self in the search engines shoes and the only thing that you want is a good user experience for your searcher so they come back and use your search engine again. Usability, which ties together with website load time, will continue to have a larger impact on SEO than it once did.</p>
<p>How do you speed up your website?</p>
<p>1. Code &#8211; make sure your code is clean and is not loading too many external scripts. Everything you have on your site (code, images, java scripts, videos) all play into load time. Make sure you need it before just adding it to your website.</p>
<p>2. Hosting &#8211; I have used Godaddy for years, but it is a very poor performing host from a speed standpoint. I would recommend SimpleHelix and Rackspace. You need to get a private server and make sure not to overload it!</p>
<p><a href="http://tools.pingdom.com/">You can test your websites speed, versus your competition here</a> &#8211; It is a free test and requires no registration</p>
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