Google getting sued or not showing someone in organic

Now this is just rediculous. Google is getting sued from a company because Google is not listing them for their trademark term in the ORGANIC results. Are you kidding? Hey, I got an idea, use Adwords!!

“This has to be one of the nuttiest things I’ve ever seen. Via Marketing Pilgrim, it appears that a firm called Ascentive is suing Google for not showing them in the organic results. They claim that “consumers expect to see the trademark owner in organic search results for the trademark and therefore consumers will be actionably confused if the trademark owner doesn’t appear there.” Apparently Ascentive claims that this is a violation of a legal statute called the Lanham Act.”

More here:

http://beyondthepaid.blogspot.com/2009/06/more-google-trademark-insanity.html

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aaron breslow

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