This is a dangerous scenario, especially clients that become too obsessed with site analytics data like bounce rates, time on site, etc. They lose site of the end goal of increasing their business, either through additional sales or sign-ups.

I think that given these facts, we as Internet marketing consultants, are responsible for hammering the proper expectations into client’s heads from the beginning. These need to be reinforced almost constantly throughout the relationship as well. With all of the educating that Internet marketers have to do the cost of Internet marketing can get expensive for the agency. I think that Internet marketing agencies need to figure these extra costs into their pricing as well. Heck, if traditional ad agencies have been able to charge so much for their services all these years then there is no reason online marketing agencies shouldn’t be able to as well.