How Many Keywords Will I optimize? Not sure, how much content do you have?

Something I consistently get asked when I am selling SEO services is how many keywords I will optimize or how much money per keyword it costs for me to rank their site. If you are asking your SEO this, then stop. If they are actually answering with a specific answer then fire them and find someone else to run your SEO campaign.

A properly executed SEO campaign will target keywords based off of the content of your website. Doing it any other way is risky and will likely get you penalized now or in the future.

SEO is based off of two primary factors:

1. Content on your website
2. Links to your website

Step 1: Focus on the content
What keyword do you want to rank for? For each keyword you want to rank for, you need a page for it. Write a really good article on each keyword. Don’t have time to write an article for every keyword you have? Hire an SEO copywriting firm like iCopywriter or the like.

Step 2: Link to that article
The next step is easy (at least from a description standpoint). Go out and link to the article you wish to rank for the keyword you are after.

I know I put this in simplistic terms, there is a little more to it than the above detail, however, the moral of the story is 2 fold:

1. Don’t ask “how many keywords will I rank for” you are setting yourself up for failure with your SEO. Instead, make sure you have the content and your SEO knows what your priorities are.
2. If your SEO states how many keywords they are going to rank you for, hang up the call, change your number and never talk with that company again.

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