There are many things that 2007 taught us about Internet Businesses. I believe the following 5 items are the most important lessons learned that we all need to do to make 2008 an even better year:

1. Good site content continues to play a huge roll in search engine placement and website stickiness. I would not worry so much on quantity anymore, rather, quality. Put at the very least 1 good page of content on your site per week and you should be golden.
2.  Don’t just manage the click costs, make sure you see what the clicks are getting you on your website. Too many times I see people overly-managing cost of traffic versus quality of traffic. If a click costs you $1.00 and converts 1% of the time, I would rather pay for $3.00 clicks with a 4% conversion.
3. Use the data at your disposal - Google Analytics and other website tracking programs offers information that traditional brick and mortars would kill for. The problem is, you need to read it, access it and make a plan for it. Don’t just look at the data, make changes based off of it!
4. Worry about your site first. Visitors expect more now. They want interaction, ease of use, updated descriptions. It is difficult to get traffic to your site. Getting your site to convert could be the only thing online that you have direct control of.
5. Keep reading my blog. I promise ‘08 will be packed with critical information necessary for you to be successful online.

Have an amazing year!!!

This entry was posted on Wednesday, January 2nd, 2008 at 11:47 am and is filed under Internet Trends, Online Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.