Online Copywriting Tips – Conversion first, SEO later

When we get new clients on board, the first think they want to be taught is how to write good copy to rank well in the search engines. The first thing I tell them is to write for the consumer as if you were selling it to them in person first. Once you have completed a masterpiece of a sales presentation that will convert any reader into a buyer, then focus on the SEO portion. Search Engines are smart, so you don’t need to do that much, but it would not hurt to turn some of the generic words into specific keyword phrases as these types of phrases tend to rank quicker and convert higher than their generic counterparts.

If you were writing a product description for an electric bicycle, one of the sentances may come out looking like this:

“This is one of the best bikes in our inventory and our most popular seller. It carries a 500w motor and can carry a 200 pound person up a hill while maintaining a speed of over 20mph. This is the most powerful bike in our inventory”

Now, if I did some keyword research, I would know that some good targets for keywords would be “electric bike” “peddle assist bike” and “motorized bike” So based off of this, I would take my description and change it up to look like this:

“This is one of the best motorized bikes in our inventory. and our most popular seller. This electric bike carries a 500w motor and with the use of peddle assist, is capable of carrying a 200 pound person up a hill at over 20mph. This is the most powerful electric bike in our inventory.”

So, to recap, the process for good writing technique:

1. Right the page as if you were simply trying to sell someone.
2. Do research to find the best keywords to go after for this particular content.
3. Find ways of inserting these keywords to make the content more descriptive toward the long tail. Don’t stuff it in where it does not make since, always remember it needs to read well first, make search engines happy second.

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