Over-innovation and the “if it ain’t broke DO fix it obsession”

I am a fan of innovation, so long as you are innovating to solve a problem. We live in a different time than our grandparents. There has been more innovation in the last 20 years than the previous 100 years. This has put everyone in a distructive path to try and re-invent wheels that are not broken and are focusing on problems that don’t exist.

Being an SEO consultant, the one that annoys me most is search engines. With the success of Google, everyone is on the bandwagon of making a search engine and making everyone rich.

If you want to build a search engine, focus on RESULTS. Don’t worry about things that people don’t care about or need. Everytime I see a new search engine pop up on the radar, that tells me there are a whole bunch of investors who were sold a load of crap and are about to be very disapointed. There are image search engines out there, guess what, Google does it better. There are video searche engines out there, guess what, Google does it better. Bells and whistles are worthless. Google’s dominance is there for only one reason, their results.

You want to build a better search engine? Beat Google in results and visitors will come…it is that simple.

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