A recent post on TechCrunch gives great information on how well Search engine marketing is doing compared to other advertising methods:
“According to eMarketer, search ad spending will reach $10.4 billion this year, more than twice as much as advertisers will spend on display ads. More importantly for Google, search ads will represent 42 percent [...]

The recession is among us, that cannot be denied. Although it is self-serving on my behalf, there is no better way to gain tremendous market share in your vertical and keeping your business growing than to spend more money during a recessions versus less. Quick points:
1. Unless you are selling stock in mortgage companies, chances [...]

Too many people try too hard to get people to whip out their credit card and purchase online. Unless you are a huge brand name online, the highest conversion you can expect (the amount of sales you get divided by your total number of visits) is about 2%. I hardly see more than a true [...]

Recent studies have shown unanimously that recognizable brands convert at up to 300% more than companies with no little or no brand recognition. The industry ecommerce average is hovering in the 1% range; Staples.com has a 20% conversion rate.
The problem is that companies are spending more and more of their dollars online. Online advertising [...]