Superbowl Advertising – Dont forget about online

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Every year in the ad industry, there is always buzz around the Super Bowl. Next to the Oscars, it is the most popular commercial spot to purchase because only a fraction (under 2%) of people will record the event to watch later. In general, everyone sees it live and does not skip commercials as they… Read more »

Every year in the ad industry, there is always buzz around the Super Bowl. Next to the Oscars, it is the most popular commercial spot to purchase because only a fraction (under 2%) of people will record the event to watch later. In general, everyone sees it live and does not skip commercials as they actually look forward to seeing them! It is actually the only reason my wife will watch the Super Bowl. One of the major problems we have seen is that most companies want to get really clever with their ad, sometimes to the demise of the actual branding they would normally experience with a traditional, informative commercial.  The thing that I have never understood is the lack of online “support” these advertisers plan for online. They spend $2.5 million on a commercial spot, but have almost zero visibility when it comes to relaying that message online. Let me give you an example:1. John Fan is sitting on his couch. It’s the 4th quarter, 1 minute 30 seconds left, score is tied 21/21. The Pats call a time out.
2. Commercial time!

Toyota has a commercial for the new oxygen-fueled SUV. It shows 4 girls in bikinis, driving down coast highway with a little tag line at the end of stating “you think it looks good. That’s nothing, it is fueled by oxygen.” and ends with a site promo: “Come to www.toyota-oxygen-fueled-SUV.com” too learn more.
3. John Fan thinks “holy $h^t” I have to learn more about this, but I better wait until the game is over.
4. The game comes back on, the patriots miss a 22 yard field goal and the Giants win in overtime on a kick off return.
5. John Fan is devastated. After awaking from drunken nap, he goes to his computer to read more about that cool oxygen-fueled SUV.
6. He forgets the website URL. No problem, he thinks, Google will find it.
7. Types in ‘New

Toyota’
8. Results for Camry’s pop up everywhere.
9. He types in ‘Oxygen Fueled SUV’.
10. Green-themed websites pop up everywhere.
11. He gets bored, turns off his monitor, and takes a nap.
12.

Toyota just lost John Fan.The pathetic part is that if

Toyota would have spent a lousy $10-$20k to backup their $2.5 million dollar Super Bowl ad, it would have made it so much more effective.Super Bowl advertisers! There is still time to optimize your ad dollars…give your local search marketing firm a call.

eVisibility named as 7th largest Advertising Agency in San Diego

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I am very proud today. My company, eVisibility, has made the San Diego Business Journal’s “Book of Lists” and is ranked 7th largest ad agency in San Diego. Companies need to submit their audited financials to be on the lists, and looks like our growth has shot us into the top 10! From the looks of it, I… Read more »

I am very proud today. My company, eVisibility, has made the San Diego Business Journal’s “Book of Lists” and is ranked 7th largest ad agency in San Diego. Companies need to submit their audited financials to be on the lists, and looks like our growth has shot us into the top 10! From the looks of it, I cannot see why we would not be #1 or #2 for 2007 figures…watch out world.

Internet Marketing Resolutions 2008

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There are many things that 2007 taught us about Internet Businesses. I believe the following 5 items are the most important lessons learned that we all need to do to make 2008 an even better year: 1. Good site content continues to play a huge roll in search engine placement and website stickiness. I would not… Read more »

There are many things that 2007 taught us about Internet Businesses. I believe the following 5 items are the most important lessons learned that we all need to do to make 2008 an even better year:

1. Good site content continues to play a huge roll in search engine placement and website stickiness. I would not worry so much on quantity anymore, rather, quality. Put at the very least 1 good page of content on your site per week and you should be golden.
2.  Don’t just manage the click costs, make sure you see what the clicks are getting you on your website. Too many times I see people overly-managing cost of traffic versus quality of traffic. If a click costs you $1.00 and converts 1% of the time, I would rather pay for $3.00 clicks with a 4% conversion.
3. Use the data at your disposal – Google Analytics and other website tracking programs offers information that traditional brick and mortars would kill for. The problem is, you need to read it, access it and make a plan for it. Don’t just look at the data, make changes based off of it!
4. Worry about your site first. Visitors expect more now. They want interaction, ease of use, updated descriptions. It is difficult to get traffic to your site. Getting your site to convert could be the only thing online that you have direct control of.
5. Keep reading my blog. I promise ’08 will be packed with critical information necessary for you to be successful online.

Have an amazing year!!!