Don’t offer up-sells in your cart

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Shopping cart abandonment is a huge problem on the Internet.  If you are doing a good job, you will have 60% of your people leave your shopping cart in the middle of checkout. I have seen as poorly as 95% abandonment. One of the biggest mistakes is offering up-sell items during checkout. When someone sees… Read more »

Shopping cart abandonment is a huge problem on the Internet.  If you are doing a good job, you will have 60% of your people leave your shopping cart in the middle of checkout. I have seen as poorly as 95% abandonment. One of the biggest mistakes is offering up-sell items during checkout. When someone sees an up-sell, they want to click on the product to see more information on it. Now you have asked them to leave the cart, lose their focus, and you have lost a customer. Offer up-sells on the order confirmation page. A couple of carts that I have used in the past do a very good job of post-order confirmation up-sells. Drop me a line and I will point you in the right direction. Also, check out the Internet Marketing Blogs Directory for more great information.

Installing Analytics Correctly

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When running any keyword-based campaign (SEO or PPC) setup analytics and treat each keyword in your campaign as if it where its own individual marketing initiative. You will probably find that 20% of your keywords are producing 80% of your results. You can then use the extra cash to invest into other marketing initiatives.

When running any keyword-based campaign (SEO or PPC) setup analytics and treat each keyword in your campaign as if it where its own individual marketing initiative. You will probably find that 20% of your keywords are producing 80% of your results. You can then use the extra cash to invest into other marketing initiatives.

Bad Press – Stop Responding!

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We get a lot of companies that come to use because there is bad press in the top of the search engines when you type in their company name or officer’s names. The first thing that we tell them is to stop responding to the Blogs or forums that they are being attacked on. Once… Read more »

We get a lot of companies that come to use because there is bad press in the top of the search engines when you type in their company name or officer’s names. The first thing that we tell them is to stop responding to the Blogs or forums that they are being attacked on. Once you start responding and going back and forth with the Blogger, the search engines start classifying it as good, fresh content, and they will not only keep the placement there but it will most likely raise the placement a bit. The best think you can do is to not respond to the comments, and let the search engine lose interest in the page and allow it to slowly remove it from the listings.
If you are impatient about the listing being there, you can hire a good SEO firm to create “good” news about your company that will replace the bad. This is costly, but it does work.