A Social Media Revolution – Fun Social Media Statistics

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I found this really cool video online, talking about all of the growth points with Social Media over the last few years. Really Interesting. The video is at the link below, I summarized some interesting social media statistics from it below. Video: http://www.distilled.co.uk/blog/social-media/social-media-is-not-new/ Social Media Statistics extracted from this video in case you dont want… Read more »

I found this really cool video online, talking about all of the growth points with Social Media over the last few years. Really Interesting. The video is at the link below, I summarized some interesting social media statistics from it below.

Video: http://www.distilled.co.uk/blog/social-media/social-media-is-not-new/

Social Media Statistics extracted from this video in case you dont want to watch it (although I recommend you do!)

  1. -BY 2010 Gen Y will out number Baby Boomers.
  2. -96% of Gen Y have joined a social network.
  3. -Social  Media has overtaken porn as the #1 activity on the Web.
  4. -1 out of 8 couples married in the U. S. last year met via social media.
  5. -Years to reach 50 million users (Radio : 38 Years, TV : 13 Years, INTERNET: 4 Years, IPOD: 3 Years)
  6. -Facebook :  Added  100 million users in less then 9 months.
  7. -Ipod application downloads hit 1 Billion in 9 months.
  8. -If Facebook were a country it would  be the world’s 4th largest (1: China. 2: India, 3: United states, 4: Facebook, 5: Indonesia, 6: Brazil, 7: Pakistan, 8: Bangladesh)
  9. -China ‘s QZone is larger with over 300 million using their services.
  10. -2009 US Department of Education study revealed that on average, online students outperformed those receiving face-to-face instruction.
  11. -1 in 6 higher education students are enrolled in online curriculum.
  12. -80% of companies are using Linkedin as their primary tool to find employees.
  13. -The fastest growing segment on Facebook is 55-65 year-old females.
  14. -Ashton Kutcher and Ellen DeGeneres have more twitter followers than the entire population of Ireland, Morway and Panama.
  15. -80% of Twitter usage is on mobile devices people update anywhere, anytime. (Imagine what that means for bad customer experiences?)
  16. -Generation Y and Z consider e-mail passé.
  17. -In 2009 Boston College stop distributing e-mail addresses to incoming freshman.
  18. -What happens in Vegas stays on  Facebook/Twitter/ Orkut/ bebo/ Flickr/ digg/ myspace/ YOU Tube.
  19. -YOU Tube is the 2nd largest search engine in the world.
  20. -You Tube >1,000,000,000 videos.
  21. -WIKIPEDIA has over 13 million articles (Studies show it’s more accurate than Encyclopedia Britannica).
  22. -If you were paid $1 for every time an article was posted on WIKIPEDIA  You would earn $ 156.23 PER HOUR.
  23. -There are over 200,000,000 Blogs on the web.
  24. -54% of bloggers post content or tweet daily.
  25. -25% of search results for the world’s Top 20 largest brands are links to user-generated content.
  26. -34% of bloggers post opinions about products & brands.
  27. -People care more about how their social graph ranks products and services than how Google ranks them. 78% of consumers trust peer. recommendations. Only 14 % trust advertisements.
  28. -Only 18% of tradditonal  TV  campaigns generate a positive ROI.
  29. -90% of people that can TiVo ads do.
  30. -Hulu has grown from 63 million total streams in April 2008 to 373 million in April 2009.
  31. -70% of 18-to-34-year-olds have watched TV on the web….only 33% have ever viewed a show on DVR/TiVo.
  32. -25% of Americans in the past month said they watched  a short video on their phone.
  33. -35% of book sales on Amazon are for the kindle.
  34. -24 of the 25 Largest Newspaper are Experiencing Record Declines in Circulation.
  35. -We no longer search for the news, the news finds us.
  36. -In the near future we will no longer search for products and services, they will find us via social media.
  37. -Social media isn’t a fad, it’s a fundamental shift in the way we communicate.
  38. -More than 1.5 million pieces of content (Web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook daily.
  39. -Successful companies in social media act more like Dale Carnegie and less like David Ogilvy – Listening First and Selling Second.
  40. -Successful companies in social media act more like party planners, aggregators, and content providers than traditional advertisers.

Now Amex is running Paid Search Campaigns. Whats Next? Visa going to run Social Media Campaigns?

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I have seen about everyone and their mother call themselves a search firm. I guess Amex saw all of the spending done at Google via card holders and they decided to also manage search campaigns. Whats next? Visa getting into the social media space? http://www.searchmanager.com/ac/

I have seen about everyone and their mother call themselves a search firm. I guess Amex saw all of the spending done at Google via card holders and they decided to also manage search campaigns. Whats next? Visa getting into the social media space?

http://www.searchmanager.com/ac/

Website Speed, Usability and SEO

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An often overlooked issue online is website speed. In fact, at the time of creating this post, the website you are on is probably having its own speed issues, which I am currently working on. Web page load time has a massive effect on your web business in a couple of major ways. Usability and… Read more »

An often overlooked issue online is website speed. In fact, at the time of creating this post, the website you are on is probably having its own speed issues, which I am currently working on. Web page load time has a massive effect on your web business in a couple of major ways. Usability and SEO.

1. Usability – this is by far the most important thing to be thinking about. Amazon and Google recently did tests on their own websites which showed as much as a 20% loss in revenue from a fraction of a second loss in speed. Website users do not like to wait and are growing more and more impatient as bandwidth progresses. In fact, i would step out and say that speed could have one of the biggest impacts on bounce rate, or the rate at which new visitors to your site do not make it past the first page that they came in on. If that first page was slow to load, they are nervous about all other pages they may go to and will likely to decide to find something else to look at.

2. SEO – A websites load time has been a hot topic in the SEO world for at least 5 years now. I believe I am seeing some of the first actual proof of this over the last 6 months. Don’t think the effect is yet profound, but it will be. Put your self in the search engines shoes and the only thing that you want is a good user experience for your searcher so they come back and use your search engine again. Usability, which ties together with website load time, will continue to have a larger impact on SEO than it once did.

How do you speed up your website?

1. Code – make sure your code is clean and is not loading too many external scripts. Everything you have on your site (code, images, java scripts, videos) all play into load time. Make sure you need it before just adding it to your website.

2. Hosting – I have used Godaddy for years, but it is a very poor performing host from a speed standpoint. I would recommend SimpleHelix and Rackspace. You need to get a private server and make sure not to overload it!

You can test your websites speed, versus your competition here – It is a free test and requires no registration