New Google Local Search Results – 7 pack gone?

RSS
Facebook
Google+
http://www.dannydemichele.com/page/7/">
Twitter
LinkedIn

I just ran into this for the first time today. I really like the new layout of Google Local. It is a less “Force-Fed” version of local results. I really hope that it is the new norm. Especially because my San Diego Dentists directory just went from below the fold to #1. This will have… Read more »

I just ran into this for the first time today. I really like the new layout of Google Local. It is a less “Force-Fed” version of local results. I really hope that it is the new norm. Especially because my San Diego Dentists directory just went from below the fold to #1. This will have a serious impact on rankings.

I would assume, sites that were below the 7-pack will now get double the traffic.

Hotels.com gets an ‘F’ rating on their PPC campaign

RSS
Facebook
Google+
http://www.dannydemichele.com/page/7/">
Twitter
LinkedIn

Whoever is running the hotels.com ppc campaign should be fired. It is mine and my wives 10 year anniversary coming up next month so I am thinking we can go to Santa Barbara and have a nice long relaxing weekend. I decide to use my good friends at Google to help me with my quest…. Read more »

Whoever is running the hotels.com ppc campaign should be fired. It is mine and my wives 10 year anniversary coming up next month so I am thinking we can go to Santa Barbara and have a nice long relaxing weekend. I decide to use my good friends at Google to help me with my quest.

Step 1: I type in: Santa Barbara Luxury Hotels. I think this has to be an expensive travel keyword, so there is a high probability that people paying for the ranking probably have some good results to feed me.

Step 2: I am presented with a really good ad from Hotels.com that compels me to click:

Step 3: I am presented with my landing page. I expect some really nice hotels (4 seasons, san ysidro ranch perhaps) but this is what I get: (clicking the image will take you to the landing page)

IF you cannot see the results, basically is is littered with best westerns and other mid-level hotels. Now, I am not trying to be snobby here. I don’t mind a best western for travel, and trust me, I appreciate the $100/night rate. But the second I added the word “Luxury” to my search query, and Hotels.com added “5 star” to their ad copy, the results that I should have been given should have been drastically different.

Hotels.com PPC department, you just lost yourself a really good conversion from me.

Google Instant – An SEO’s Viewpoint

RSS
Facebook
Google+
http://www.dannydemichele.com/page/7/">
Twitter
LinkedIn

Wow, Google instant had the most pre-launch flurry since Gmail. At least in the world of the SEO community. The night before launch was the first night I could remember that I was actually nervous about something another company was going to do and feared the impact that it could have on my companies. Now… Read more »

Wow, Google instant had the most pre-launch flurry since Gmail. At least in the world of the SEO community. The night before launch was the first night I could remember that I was actually nervous about something another company was going to do and feared the impact that it could have on my companies. Now that the new Google instant is out, apparently all that worry was a waste, but I do have concerns, which I am also hearing from other people in my network. From an SEO standpoint, I am not that concerned, my problems are more with “Google Instant” from a usability standpoint.

Google Instant Issue 1: Long Tail – I go back and forth on the impact it will have on long tail. On one hand, it will get less-sophisticated searchers to start using long tail more…which I think is important. I watched a less-technical colleague of mine perform a search one day and it was a painful process starting at single, at most, double search strings. On the other hand, I am concerned it will make people lazy who were once long-tail gold mines and they will conform to what Google thinks is the long-tail.

It also feels like a bit of a self-fulfilling prophecy. If Google force-feeds longtails, they surely wont get as much search history to better search suggestions…which will then make their suggestions less relevant.

Google Instant Issue 2: Sponsored Search – the problem here is a simple one, and I have to think they will fix this but I have not heard it be addressed yet. If you start searching the word “Mortal Combat”, when you get to “Mort..” mortgage ads start to display. These will not doubt hurt the quality score of the mortgage industries campaigns, which would raise their click costs by lowering their CTR. This needs to be addressed by Google.

Google Instant Issue 3: this is more of a preference thing – I sort of feel like my fingers cant keep up with the Google screen moving, this is very distracting and if I was not that good at typing, it would really be an issue.

Google Instant Issue 4: Changing too much too fast – Google is changing things too much in the last year. They need to slow down. My belief is there are too many people making too much money and they might be over-innovating. I believe they should slow down or people are going to start to experiment with other search engines. People like what they know, if Google changes too much, they will lose people who stayed with them simply for comfort reasons.

Google Instant Issue 5: Performance – The site has timed out several times. The milliseconds they save on my searches are swallowed up by the 4 times I have had to refresh my browser. I think it is possible they under estimated the amount of bandwidth they would need.

Aside from that, I actually think it is pretty cool. I like it, I am not sure how a less savvy user will like it…I will be interested in the community feed back as a couple of weeks roll out