Real Time Search – what actually is it?

I ran into a very interesting article by Danny Sullivan (article referenced below) and he poses a very obvious (but so far not really talked about) question. What is Real Time Search? His argument is, and he is very right, that there is a huge difference between real time search and simply fresh results.

Real-time search means – a message, within seconds, that occurs. When someone tweets, the content of the tweet is real time, the link they submit may not be. If someone posts the following tweet:
“Wow, this new car Tesla put out is amazing! http://bit.ly/12345 ”

The Real time result portion of this article – “Wow, this new car Tesla put out is amazing”

Fresh results means – Fresh results might be news from 4 hours ago, the most recent blog post from your favorite seo consultant, a new car Tesla is launching that they talked about last week. So in the above reference, the link about Tesla may just be a fresh result, certainly not a real time one.

Real Time results are actually a little spammy. They have little value at all as it stands now except for gauging what could be important in real time. So Google or another search engine could use “the real time chatter of twitter” to gauge what is IMPORTANT in real time, not necessarily what IS real time. So, if there was chatter in twitter about Tesla, the importance of seeing the recent news about Tesla would be the real time result, not necessarily the base content of the subject matter.

Check out Danny Sulivans post, it goes really indepth Click Here

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