Online Reputation Management is one of the most significant problems brands and individuals will face over the next 10 years. Search engines, forums and blogs won’t regulate content and will not verify the person who is posting content so it leaves pursuing individuals through litigation a dead end.

What will Brands and individuals do to protect their image online? The way it stands now, 1 bad experience with a customer or relationship can have significant damage to you. Protecting your Online Reputation involves several components but all revolves around one thing: Controlling what is on the first couple of pages of the search engines when someone types in your brand.

This is typically done by using really aggressive SEO tactics on 10-20 Properties:

1. Blogs
2. Corporate Sites
3. Social Media Profiles
4. Guest Posts
5. lots more!

There are also different type of Online Reputation Management Service Types, including:

Services we offer for Reputation Management:

Reputation Defense:
Otherwise known as Crisis Management, most people come to us to fight something that has been posted about you online and is appearing in the top of the search engines for your name or your company. In this tactic, we use our proven Search Engine Optimization techniques to drive up good press in the search engines to hopefully push down the negative press. We collaborate with our clients to write, discuss and find all positive results and promote them until they gain strong rankings in the search engines.

Reputation Offense and Brand Building:
By far the most effective (and cost effective) strategy there is in our field, offensive repuation management is used to help you gain the credibility you deserve online. Although many news worthy topics will eventually find its way to the top of the search engines when typing in your name or company name, chances are, when the topic is out of date, it will drizzle down the search engine rankings. We use our SEO techniques to positivley promote your brand. You can then rest assured that when someone is doing research on you or your company, they will find the things you want them to see.

As a byproduct of us driving up these positive results, this builds a great defense against future online criticism or slander. With success comes enemies, this will help to overt major online brand damage.

I know this is a light pass over of what you should do, but it really is the foundation of any strong campaign. If you need more information or need someone to take on your project, I recommend the following:

1. Do it yourself Reputation Management - If you have the time to spend a few hours of week yourself, I recommend you purchase my step by step plan that outlines everything that you need to do to protect your reputation. I even build you a blog included at no extra cost! Click Here