Search Engine Marketing Enjoying 20% growth
A recent post on TechCrunch gives great information on how well Search engine marketing is doing compared to other advertising methods:
“According to eMarketer, search ad spending will reach $10.4 billion this year, more than twice as much as advertisers will spend on display ads. More importantly for Google, search ads will represent 42 percent of all advertising spending, while display ads will account for just 21 percent of all online advertising.” -TechCrunch
You can read the full story here
Great post, but after reading the full article I noticed that Rich Media (namely Video) has made substantial gains and is predicted to get even bigger in the coming years. The great thing about that is that many companies are not yet realizing the potential of video! And this leaves a ton of opportunity on the table. In fact I am noticing that Google placing a very high amount of relevance to video listings in their SERPS. With Google realizing that video is a rapidly expanding medium, and with the advent of universal search, it makes sense that Google is placing so much emphasis on video.
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