Search engine marketing needs to be a holistic approach. Some people that I speak to think that paid search marketing is better than Organic Search marketing, others feel the opposite. I would say I am right down the middle, you need both, equally. Examples of Paid and Organic search:
Organic search = Blue highlighted area
Paid search = Yellow highlighted area
What most companies don’t use is the amazing data one can get from each of the campaigns. With paid search being a quick turn around (you can be up in hours) you can test and trial keywords, quantity of traffic or conversions and pass that data to your organic team, where results can take 6 months. On the reverse, organic search will find the hidden gem long tail keyword that would have been impossible to create yourself.
To do both of these campaigns effectively, you need a well-built analytics campaign and you need to look and take decisive action weekly. If you don’t want to learn how to do this, it would be a lot cheaper hiring a company to do this for you. The ROI loss would far outweigh that of a couple thousand dollars a month to hire someone to take care of it for you.
A good SEO consultant will help you manage your web development team, strategize on keywords, build out an seo copywriting plan and help turn search engine traffic into dollars.
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Here are some great online resources if you want to try and figure out how to do SEO yourself:
Search Marketing is the single most important item you can do for your web business. Both SEO and PPC is a complicated process and needs to be done correctly for maximum ROI. I have more than 12 years experience in the field and am here to help you.
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