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Internet marketing stats 2007/2008. The Internet marketing industry is still gaining great momentum:
1. A statistic recently put together by Comcast says it all. In 2008, it is predicted that only 7% of companies’ ad spending will end up online. This is eye-opening, as the same report shows that 17% of consumer’s ad consumption time is done online. (Comcast, 2008)
2. Online Retail sales will rise 17% to 204 billion this year (Forrester Research, 2008)
3. $400 Billion of offline sales where the result of an online search, proving that online is an equal driver of offline as it is online. (Forrester Research, 2008)
4. 25% of the fortune 100 will create online communities to increase engagement with their customers (Forrester Research, 2008)
5. the US Internet is anticipated to capture $61.98 billion and become the top ad medium in 2011. (Veronis Suhler Stevenson 2007)
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April 30th, 2008 at 12:49 pm
Wow, those are definitely eye opening stats. I am assuming that with the economic woes going on in the US currently, that most companies will move budgets from off-line to online at an ever faster pace. This is because online almost always proves to be more efficient and profitable than traditional off-line marketing. So the economic downturn will actually speed the growth on Internet marketing!