When running any keyword-based campaign (SEO or PPC) setup analytics and treat each keyword in your campaign as if it where its own individual marketing initiative. You will probably find that 20% of your keywords are producing 80% of your results. You can then use the extra cash to invest into other marketing initiatives.

This entry was posted on Tuesday, September 4th, 2007 at 4:35 pm and is filed under Online Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.