Its quite funny as I often am guilty of this myself, but it is amazing the data that internet businesses can get for free, using Google analytics, but many dont us it. Traditional marketers would pay anything to see what products visitors had their eyeballs on, which ones longer views, which products they purchased, and when they left. Imagine if you where able to see which sections of your website produced a customer and which sections of your website inspired them to leave. The good news is, you can! The great news is, its FREE! www.urchin.com. The data is there, it is up to you to actually read, analyze and make changes based off of this data.

This entry was posted on Saturday, September 22nd, 2007 at 11:22 am and is filed under Online Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.