Its quite funny as I often am guilty of this myself, but it is amazing the data that internet businesses can get for free, using Google analytics, but many dont us it. Traditional marketers would pay anything to see what products visitors had their eyeballs on, which ones longer views, which products they purchased, and when they left. Imagine if you where able to see which sections of your website produced a customer and which sections of your website inspired them to leave. The good news is, you can! The great news is, its FREE! www.urchin.com. The data is there, it is up to you to actually read, analyze and make changes based off of this data.