The core focus of any business involved in a search engine marketing campaign (paid or organic) Is their positioning on a page. Position 4 is better than position 5, 2 is better than the 3..etc.  If you have decent rankings, something you should start worrying more about is who is around you.Data from a recent poll at my company eVisibility suggests that search engine users visit an average of 6 pages before deciding on which site to do business with. This would tell me that as important of your actual positioning in the results pages is not the only thing to worry about.Who is under you? Who is above you? Changes are, that search engine visitor will be visiting all 3 site. If you are selling an identical product line to those under and above you, but have higher prices, or an un-friendly website experience, you will lose that visitor to your competitor.

Stay on top of who is around you..if they are doing a promo, you should too.  Make sure that if a visitor is going to both sites, you come out on top as far as offer, options and overall site usability.

This entry was posted on Wednesday, December 26th, 2007 at 11:20 am and is filed under Online Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.