You have no choice - you are social marketing whether you like it or not

We do a lot of Social Media media for clients. It has been a very effective part of what we do. Facebook, Twitter, blogs, etc. When we pitch these services to large companies, they are always so afraid of “backlash” if we post something. I wont name names, but we are working with the largest restaurant franchise in the world and they will not allow us to perform social media unless we have 100% control of what happens.

Big companies beware - people are talking bad or good about you regardless of if you plan on getting into the social media space. Look what recently happened to Domino’s Pizza. Their brand was severely damaged by rogue employees. http://www.nytimes.com/2009/04/16/business/media/16dominos.html

At least if you are active in a social marketing campaign, you will not only find these types of things quicker, but you are in a better position to react to the situation if you are already there.

Grow up big companies….it is time to accept and adopt using social as a brand builder, not a brand killer.